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Agoda Search Insights Show Vietnam's Travel Trends in 2025
With the new year in full swing, digital travel platform Agoda reveals search data insights looking back at the travel trends that shaped Vietnam in 2025. The company saw 21% growth in international accommodation searches into the country compared to 2024.
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[{"type":"text","content":"International searches for Vietnam climb 21%, while domestic travel interest up 14% as travelers explore closer to home","length":119,"tagName":"p","attribs":{}},{"type":"text","content":"HO CHI MINH CITY, Vietnam, Feb. 2, 2026 /PRNewswire/ -- With the new year in full swing, digital travel platform Agoda reveals search data insights looking back at the travel trends that shaped Vietnam in 2025. The company saw 21% growth in international accommodation searches into the country compared to 2024.","length":312,"tagName":"p"},{"type":"image","alt":"(PRNewsfoto/Agoda)","displaySize":"","headline":null,"caption":"(PRNewsfoto/Agoda)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":205,"url":"https://media.zenfs.com/en/prnewswire.com/ac279a15bf51036c9c2a86405aed2b52"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/O46JGP5uTKaNRt5wNi8mBw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM2MTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/ac279a15bf51036c9c2a86405aed2b52","width":400,"height":205}},"href":"https://mma.prnewswire.com/media/2567836/Agoda.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The Vietnam National Administration of Tourism recently released data showing with a record-breaking 21.2 million international visitors landing on the nation's shores in 2025 - a 20.4% increase over the year prior.","length":219,"tagName":"p","attribs":{}},{"type":"text","content":""Growing international interest suggests Vietnam is consolidating its position as a leading regional destination, benefiting from improved connectivity, visa policies, and diversified travel experiences," said Vu Ngoc Lam, Agoda Vietnam Country Director.","length":264,"tagName":"p","attribs":{}},{"type":"text","content":"South Korea remained the largest source market for international visitors searching for accommodation in Vietnam, with search interest growing 15% year-on-year. Japan climbed to second place with an 18% increase, relegating the United States to third. Thai travel interest rose by 36%, while Philippines interest into Vietnam grew 86% over the previous year, displacing Taiwan in the top five.","length":393,"tagName":"p","attribs":{}},{"type":"text","content":"The destination leaderboard is largely consistent with 2024, but with increasing interest for all destinations being the key...