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Agoda Reveals Taiwanese and South Koreans are Asia's Top Travel Shoppers
Digital travel platform Agoda's latest data unveils which Asian travelers have shopping top-of-mind when planning trips. Topping the ranking are travelers from Taiwan and South Korea, with nearly one in four (23%) respondents from each market saying shopping motivated their trips. Travelers from the Philippines (22%), Malaysia (20%) and Japan (15%) round out the top five, with Thailand (14%), Indonesia (12%), India (8%) and Vietnam (7%) completing the ranking.
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[{"type":"text","content":"SINGAPORE, April 13, 2026 /PRNewswire/ -- Digital travel platform Agoda's latest data unveils which Asian travelers have shopping top-of-mind when planning trips. Topping the ranking are travelers from Taiwan and South Korea, with nearly one in four (23%) respondents from each market saying shopping motivated their trips. Travelers from the Philippines (22%), Malaysia (20%) and Japan (15%) round out the top five, with Thailand (14%), Indonesia (12%), India (8%) and Vietnam (7%) completing the ranking.","length":510,"tagName":"p"},{"type":"image","alt":"(PRNewsfoto/Agoda)","displaySize":"","headline":null,"caption":"(PRNewsfoto/Agoda)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":205,"url":"https://media.zenfs.com/en/prnewswire.com/ac279a15bf51036c9c2a86405aed2b52"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/Qo9mvCuo9p7d1Oh8N47GMA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM2MQ--/https://media.zenfs.com/en/prnewswire.com/ac279a15bf51036c9c2a86405aed2b52","width":400,"height":205}},"href":"https://mma.prnewswire.com/media/2567836/Agoda.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The findings come from a survey of Asian travelers as part of Agoda's 2026 Travel Outlook Report, which highlights the prominence of shopping as a travel motivator. The data reveals that retail experiences remain a major draw across Asia, with options ranging from luxury malls and designer districts to night markets and local artisan hubs. For many travelers, shopping is not just transactional but experiential, offering a way to discover local culture, secure unique souvenirs, and enjoy curated retail environments that are destinations in their own right.","length":565,"tagName":"p"},{"type":"text","content":"Agoda's findings also reflect evolving consumer behaviors where travelers combine leisure and retail: planning trips around seasonal sales, pop-up events, and specialty shopping districts. The trend suggests a stronger culture of travel-led retail, whether for fashion, electronics, beauty, or local crafts. The result is a travel ecosystem that turns shopping into a core part of the itinerary and drives demand for conveniently located accommodations, curated experiences and retail-focused activities.","length":508,"tagName":"p"},{"type":"text","content":"Jun Dong, Vice Presi...