Lifestyle
Agoda Reveals Malaysians Rank Fourth Among Top Foodie Travelers in Asia
Digital travel platform Agoda has unveiled its ranking of Asian travelers that are the most passionate about culinary experiences during their travels. The findings, derived from a survey of Asian travelers as part of Agoda's 2026 Travel Outlook Report, reveal that Malaysians travelers rank fourth among the top foodie travelers in Asia, with one in three Malaysians citing the discovery of new culinary experiences as a primary reason for travel.
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[{"type":"text","content":"KUALA LUMPUR, Malaysia, March 3, 2026 /PRNewswire/ -- Digital travel platform Agoda has unveiled its ranking of Asian travelers that are the most passionate about culinary experiences during their travels. The findings, derived from a survey of Asian travelers as part of Agoda's 2026 Travel Outlook Report, reveal that Malaysians travelers rank fourth among the top foodie travelers in Asia, with one in three Malaysians citing the discovery of new culinary experiences as a primary reason for travel.","length":511,"tagName":"p"},{"type":"image","alt":"(PRNewsfoto/Agoda)","displaySize":"","headline":null,"caption":"(PRNewsfoto/Agoda)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":205,"url":"https://media.zenfs.com/en/prnewswire.com/ac279a15bf51036c9c2a86405aed2b52"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/O46JGP5uTKaNRt5wNi8mBw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM2MTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/ac279a15bf51036c9c2a86405aed2b52","width":400,"height":205}},"href":"https://mma.prnewswire.com/media/2567836/Agoda.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Food is increasingly taking center stage as a primary reason for travel, with more Asian travelers eager to explore destinations that offer unforgettable culinary experiences. This shift reflects a broader trend where gastronomy is becoming a significant motivator in choosing where to go, what to do, and where to stay, as travelers seek to immerse themselves in the local food culture of their chosen destinations. Agoda's survey results highlight this evolution, revealing that culinary experiences have climbed into the top three motivators for Asian travelers, jumping from sixth place last year.","length":605,"tagName":"p"},{"type":"text","content":"Leading the list are travelers from Taiwan, with 47% indicating that culinary experiences are among their top reasons to travel. This highlights Taiwan's rich food culture and the importance of gastronomy in the travel plans of its residents.","length":246,"tagName":"p"},{"type":"text","content":"Vietnamese and South Korean travelers follow in second and third place, with 35% and 34% of respondents, respectively, emphasizing their deep appreciation for diverse and flavorful cuisines while traveling.","length":206,"tagName":"p...