Business
Agoda Reveals 70% of Travel Searches to Japan Are Intra-Asian Leading Up to Lunar New Year
Digital travel platform Agoda reveals new insights for the Lunar New Year travel period, highlighting increased intra-Asia travel during the festive period. Agoda search data indicates that 70% of interest in travel to Japan and over 25% of interest in travel to Thailand come from within the region. These trends offer accommodation partners actionable opportunities to capture increased demand from travelers seeking regional reunions and celebrations.
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[{"type":"text","content":"Solutions like Agoda's Mega Sale empowers hotels to tap into rising regional demand, with flexible participation and enhanced visibility with guests during festive periods.","length":176,"tagName":"p","attribs":{}},{"type":"text","content":"SINGAPORE, Feb. 9, 2026 /PRNewswire/ -- Digital travel platform Agoda reveals new insights for the Lunar New Year travel period, highlighting increased intra-Asia travel during the festive period. Agoda search data indicates that 70% of interest in travel to Japan and over 25% of interest in travel to Thailand come from within the region. These trends offer accommodation partners actionable opportunities to capture increased demand from travelers seeking regional reunions and celebrations.","length":499,"tagName":"p"},{"type":"image","alt":"(PRNewsfoto/Agoda)","displaySize":"","headline":null,"caption":"(PRNewsfoto/Agoda)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":205,"url":"https://media.zenfs.com/en/prnewswire.com/ac279a15bf51036c9c2a86405aed2b52"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/O46JGP5uTKaNRt5wNi8mBw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM2MTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/ac279a15bf51036c9c2a86405aed2b52","width":400,"height":205}},"href":"https://mma.prnewswire.com/media/2567836/Agoda.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The top destinations in Asia for the upcoming Lunar New Year based on Agoda's accommodation searches during this period are Tokyo, Bangkok, Taipei, Osaka and Seoul. These destinations are attracting the most interest from travelers during the festive period. To help hoteliers and partners capture this seasonal demand, Agoda is offering a wide range of solutions, including the Agoda Mega Sale campaign, a series of four targeted sale events throughout the year to reach travelers at the height of booking interests. Partners can participate in Agoda's first Mega Sale of 2026 from 10–28 February, to align their offers with seasonal travel trends and connect with guests as they plan their festive journeys.","length":722,"tagName":"p"},{"type":"text","content":"The Agoda Mega Sale features a three-phase campaign structure to help partners make the most of the season. Travelers can enjoy up to 60% off on hotel bookings during the main sale, wit...