Business
Agoda Reveals 55% Increase in Hari Raya Accommodation Searches with Japan and China Among Top Searched Markets
As Hari Raya approaches, digital travel platform Agoda marks a 55% month-on-month increase in accommodation searches from travelers in Malaysia, Indonesia and Singapore for check-ins during the festive period of 20 to 23 March 2026. Bali remains the most searched destination amongst travelers from these origins with Yogyakarta, Bandung, Kuala Lumpur and Tokyo following closely.
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[{"type":"text","content":"Signalling broader festive travel consideration beyond familiar destinations, this shift in travel preference underscores the value of localized listings for hotels ","length":164,"tagName":"p","attribs":{}},{"type":"text","content":"SINGAPORE, March 23, 2026 /PRNewswire/ -- As Hari Raya approaches, digital travel platform Agoda marks a 55% month-on-month increase in accommodation searches from travelers in Malaysia, Indonesia and Singapore for check-ins during the festive period of 20 to 23 March 2026. Bali remains the most searched destination amongst travelers from these origins with Yogyakarta, Bandung, Kuala Lumpur and Tokyo following closely.","length":432,"tagName":"p"},{"type":"image","alt":"(PRNewsfoto/Agoda)","displaySize":"","headline":null,"caption":"(PRNewsfoto/Agoda)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":205,"url":"https://media.zenfs.com/en/prnewswire.com/ac279a15bf51036c9c2a86405aed2b52"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/Qo9mvCuo9p7d1Oh8N47GMA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM2MQ--/https://media.zenfs.com/en/prnewswire.com/ac279a15bf51036c9c2a86405aed2b52","width":400,"height":205}},"href":"https://mma.prnewswire.com/media/2567836/Agoda.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Hari Raya, or Eid al-Fitr, marks the end of Ramadan and is a time for reunion, celebration and meaningful time with loved ones. Travel demand typically rises as people return to hometowns, visit family, or plan a short break after a month of spiritual focus. During this festive season, while close-to-home destinations, such as Indonesia, Malaysia and Thailand remain popular, Agoda is also observing increased interest in destinations that offer a different kind of festive getaway, including Japan and China.","length":511,"tagName":"p"},{"type":"text","content":""Traditionally, travel during cultural festive periods meant returning home, but we're observing a change in preference as many look beyond familiar destinations. Japan and China, for example, are growing in appeal this festive season as they become more accessible through measures like eased visa rules and new, unique experiences," said Andrew Smith, Senior Vice President, Supply, Agoda. "When travel is made easier, interest follows. Hotels that recognise th...