Business
Agoda Reports Holi Travel Trends in India, with Jaipur and Udaipur Posting Strong Interest
Digital travel platform Agoda analysed accommodation search data for domestic travel for the recent Holi week, revealing a rise in travel interest compared to last year in destinations such as Jaipur, Udaipur and Vrindavan, where traditions, rituals and community celebrations shape the experience. Alongside temple towns and heritage cities, travellers showed interest in destinations that allow them to participate in vibrant festivities and shared cultural moments.
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[{"type":"text","content":"SINGAPORE, March 13, 2026 /PRNewswire/ -- Digital travel platform Agoda analysed accommodation search data for domestic travel for the recent Holi week, revealing a rise in travel interest compared to last year in destinations such as Jaipur, Udaipur and Vrindavan, where traditions, rituals and community celebrations shape the experience. Alongside temple towns and heritage cities, travellers showed interest in destinations that allow them to participate in vibrant festivities and shared cultural moments.","length":515,"tagName":"p"},{"type":"image","alt":"(PRNewsfoto/Agoda)","displaySize":"","headline":null,"caption":"(PRNewsfoto/Agoda)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":205,"url":"https://media.zenfs.com/en/prnewswire.com/ac279a15bf51036c9c2a86405aed2b52"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/O46JGP5uTKaNRt5wNi8mBw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM2MTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/ac279a15bf51036c9c2a86405aed2b52","width":400,"height":205}},"href":"https://mma.prnewswire.com/media/2567836/Agoda.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Rajasthan's Pink City, Jaipur, known for its grand palace-led Holi celebrations and home to the iconic Amer Fort, registered a 282 percent increase in accommodation searches compared to the Holi period last year. Udaipur saw a 233 percent rise in travel interest, as visitors look to experience lakeside Holi festivities set against the backdrop of Lake Pichola, with heritage hotels and boutique stays hosting curated celebrations. Pushkar, the revered pilgrimage town, experienced a 195 percent increase in searches, appealing to travellers drawn to its vibrant street gatherings and community-led celebrations unfolding around Pushkar Lake and its 52 bathing ghats.","length":672,"tagName":"p"},{"type":"text","content":"In the north, Vrindavan draws travellers to its temple courtyards where flower Holi ceremonies, bhajans and traditional festivities create an immersive spiritual celebration, recording a 126 percent rise in travel interest. Mathura recorded a 109 percent increase in interest, attracting visitors keen to witness Holi in the birthplace of Lord Krishna, where temple rituals and traditional street celebrations bring the festival to life. Moving south, Hampi saw a ...