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Agoda Reports Event Tourism Fueling a Rise in Travel Interest to Thailand
There was a time when travelers chased only sunsets and souvenirs. Today, travel behavior is evolving, with pop culture emerging as a powerful force behind tourism trends. According to digital travel platform Agoda, live music events and festivals are contributing to a rise in both international and domestic travel interest in Thailand.
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[{"type":"text","content":"BANGKOK, Oct. 8, 2025 /PRNewswire/ -- There was a time when travelers chased only sunsets and souvenirs. Today, travel behavior is evolving, with pop culture emerging as a powerful force behind tourism trends. According to digital travel platform Agoda, live music events and festivals are contributing to a rise in both international and domestic travel interest in Thailand.","length":381,"tagName":"p"},{"type":"image","alt":"(PRNewsfoto/Agoda)","displaySize":"","headline":null,"caption":"(PRNewsfoto/Agoda)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":205,"url":"https://media.zenfs.com/en/prnewswire.com/ac279a15bf51036c9c2a86405aed2b52"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/O46JGP5uTKaNRt5wNi8mBw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM2MTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/ac279a15bf51036c9c2a86405aed2b52","width":400,"height":205}},"href":"https://mma.prnewswire.com/media/2567836/Agoda.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Major international events are proving to be strong travel motivators, and the upcoming BLACKPINK concert, scheduled to take place in Bangkok from 24 to 26 November, has already sparked an increase in global travel interest. Accommodation searches for Bangkok from international travelers rose 18% compared to 2 weeks prior to the event. Countries showing the highest rise in interest include Vietnam (266%), Malaysia (107%), and Taiwan (19%). The heightened demand may be partly attributed to BLACKPINK not performing in Malaysia or Vietnam during their 2025 tour, as well as the group's strong and dedicated fanbase in Taiwan, making Thailand a key destination for regional fans eager to attend.","length":701,"tagName":"p"},{"type":"text","content":"This cross-border enthusiasm underscores the global reach of BLACKPINK's fandom and highlights the rising influence of major international events as travel drivers. Within Thailand, demand is equally strong. The concert led to a 130% in domestic accommodation searches for Bangkok on Agoda, fueled in part by the popularity of Thai-born member Lisa, whose international fanbase continues to energize local interest in global entertainment.","length":443,"tagName":"p"},{"type":"text","content":"And the show doesn't stop there. Rolling Loud Thailand, the hip-ho...