Business
Agoda and Premier Inn Partner to Capture Rising Asian Traveler Interest in UK and Europe
Global digital travel platform Agoda has announced a new partnership with the United Kingdom's (UK) largest hotel chain Premier Inn making the hotel's portfolio of over 900 properties across the UK, Germany and Ireland, available to Agoda's customer base. This collaboration is set to deliver greater choice and value to Agoda's travelers, particularly those from Asia, who are increasingly seeking quality, reliable accommodation as they explore destinations across the UK, Germany and Ireland.
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[{"type":"text","content":"The partnership aims to connect travelers from Asia and beyond to over 900 properties across the UK, Germany and Ireland","length":120,"tagName":"p","attribs":{}},{"type":"text","content":"SINGAPORE, Oct. 20, 2025 /PRNewswire/ -- Global digital travel platform Agoda has announced a new partnership with the United Kingdom's (UK) largest hotel chain Premier Inn making the hotel's portfolio of over 900 properties across the UK, Germany and Ireland, available to Agoda's customer base. This collaboration is set to deliver greater choice and value to Agoda's travelers, particularly those from Asia, who are increasingly seeking quality, reliable accommodation as they explore destinations across the UK, Germany and Ireland.","length":557,"tagName":"p"},{"type":"image","alt":"(PRNewsfoto/Agoda)","displaySize":"","headline":null,"caption":"(PRNewsfoto/Agoda)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":205,"url":"https://media.zenfs.com/en/prnewswire.com/ac279a15bf51036c9c2a86405aed2b52"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/O46JGP5uTKaNRt5wNi8mBw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM2MTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/ac279a15bf51036c9c2a86405aed2b52","width":400,"height":205}},"href":"https://mma.prnewswire.com/media/2567836/Agoda.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Interest in travel to the UK and European region is on the rise among Asian travelers, with Agoda data showing a 20% increase in searches in 2025 compared to the same period in 2024. Excluding intra-Asian destinations, the UK ranks among the top five most searched international destinations for travelers from Asia.","length":316,"tagName":"p"},{"type":"text","content":"With the addition of Premier Inn's extensive network to its platform, Agoda is not only expanding its accommodation offering but also supporting Premier Inn's ambition to reach new international audiences. Agoda's deep roots and digital expertise in Asia offers Premier Inn the opportunity to tap into the region's dynamic outbound travel market, connecting millions of travelers with high-quality, great-value stays as they plan their next adventure.","length":467,"tagName":"p"},{"type":"text","content":""Premier Inn's commitment to delivering great value, cons...