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Agoda and Gangwon State Join Hands to Elevate Gangwon into a Premier Global Travel Destination
Digital travel platform Agoda and South Korea's Gangwon State have launched a strategic partnership aimed at transforming Gangwon into a leading international travel destination.
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[{"type":"text","content":"SINGAPORE, March 16, 2026 /PRNewswire/ -- Digital travel platform Agoda and South Korea's Gangwon State have launched a strategic partnership aimed at transforming Gangwon into a leading international travel destination.","length":229,"tagName":"p"},{"type":"image","alt":"Gangwon Governor Kim Jin-tae and Agoda CCO Damien Pfirsch (center) celebrate the partnership with representatives of Gangwon and Agoda.","displaySize":"","headline":null,"caption":"Gangwon Governor Kim Jin-tae and Agoda CCO Damien Pfirsch (center) celebrate the partnership with representatives of Gangwon and Agoda.","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":244,"url":"https://media.zenfs.com/en/prnewswire.com/c5d219aa7d97b919dedb8f56bec1a56c"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/OEoWMKRQ8nb.Keu8mQnONg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQzMDtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/c5d219aa7d97b919dedb8f56bec1a56c","width":400,"height":244}},"href":"https://mma.prnewswire.com/media/2935589/Image__3.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The two-year Memorandum of Understanding (MOU) took effect today during a meeting between Gangwon Governor Kim Jin-tae and Agoda Chief Commercial Officer Damien Pfirsch in Wonju. Leveraging Agoda's global tourism insights and marketing expertise, Agoda will support the region's destination marketing initiatives and explore data-driven promotion opportunities to strengthen the local tourism industry.","length":410,"tagName":"p"},{"type":"text","content":"Gangwon State is a year-round destination for nature lovers and culture seekers. In winter, ski resorts and snow festivals draw visitors; in summer, cool mountain retreats and riverside activities provide relief from the heat. With fresh seafood, mountain herbs, artisanal markets and cultural sites that reflect Korea's rural heritage, plus convenient links to Seoul and a growing range of boutique hotels, Gangwon is an accessible and authentic choice for active holidays and relaxed getaways.","length":499,"tagName":"p"},{"type":"text","content":"Gangwon Governor Kim Jin-tae of Gangwon: "By connecting the private sector's global capabilities with Gangwon's tourism assets, I expect this partnership with Agoda to further strengthen Gangwon's touris...