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Boohoo Group Plc
PDMR Dealing
Published Aug 27 2025
5 min read

PDMR Dealing

FOR IMMEDIATE RELEASE                                                                             27 August 2025

boohoo group plc

(the "Company" or "Debenhams Group")

 

PDMR Dealing

 

Debenhams Group (AIM: DEBS), the online powerhouse in fashion, home and beauty, announces that Carol Kane, Founder, Group Executive Director and PDMR, has today purchased 6,862,230 ordinary shares of 1 pence each ("Ordinary Shares") at an average price of 14.50 pence per Ordinary Share.

Following this transaction, Carol has an interest in 27,807,818 Ordinary Shares, representing approximately 1.99% per cent. of the Company's issued share capital.

 

Enquiries


Debenhams Group


Phil Ellis, Chief Financial Officer

Tel: +44 (0)161 233 2050

Zeus Capital - Nominated adviser and joint broker


Nick Cowles / Dan Bate / James Edis

Tel: +44 (0)161 831 1512

Benjamin Robertson

Tel: +44 (0)20 3829 5000

Panmure Liberum - Joint broker


Max Jones / Ailsa MacMaster / Gaya Bhatt 

Tel: +44 (0)20 3100 2000

Sodali & Co - Financial PR adviser


Ben Foster / Louisa Henry

Tel: +44 (0)20 3984 0114

 

               

About Debenhams Group

Debenhams Group is an online powerhouse in fashion, home, and beauty, serving millions of customers across five shopping destinations: Debenhams, Karen Millen, boohoo, MAN and PLT. Debenhams Group dates back to 1778 when William Clark, a retail pioneer of the time, opened the UK's first department store. Today, the Group is home to Debenhams-which was relaunched in 2021 as an online department store-and  leading online fashion retailers, including boohoo, PLT, MAN, and Karen Millen.

 

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

 

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Carol Kane

2

Reason for the notification

a)

Position/status

PDMR

b)

 

Initial notification /Amendment

Initial notification

3

 

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

boohoo group plc

b)

LEI

213800SZF3KFCECWY243

4

 

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

 

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 1p

 

ISIN: JE00BG6L7297

b)

Nature of the transaction

Purchase of Ordinary Shares

c)

Price(s) and volume(s)

 Price(s)

Volume(s)

See box d

See box d



d)

Aggregated information

- Aggregated volume

- Price

 

 

6,862,230 

14.50 pence per Ordinary Share

e)

Date of the transaction

27 August 2025

f)

Place of the transaction

London Stock Exchange

 

-ends-