Business
New Agreement signed with EE re Google Play
New Agreement signed with EE re Google Play.
About this update from Boku, Inc.
[{"type":"text","content":"\n \nRNS Number : 3540Y Boku Inc 05 December 2017 \n\nRNS Reach\n5 December 2017\nBoku, Inc.\n(\"Boku\" or the \"Company\" and, together with its subsidiaries, the \"Group\")\n \nNew Agreement signed with EE re Google Play\n \nBoku (AIM: BOKU), the world's leading independent direct carrier billing company, is pleased to announce the signing of an agreement with EE to provide billing support to consumer purchases from Google Play, the digital distribution service which serves as the official app store for Android. The service allows users to purchase and download applications, music, movies and TV shows, books and publications to their mobile device.\n \nThe agreement is to facilitate the migration of EE's Google Play billing traffic onto the Boku platform and went live at the end of November. The Boku platform now processes all Google Play purchases made through the EE network. Boku was selected by EE through an open competitive Request For Proposal (RFP) process.\nAccording to app development house, Fueled, the Google Play Store has begun to see increased rates of purchased apps and in-app payments, thanks to a streamlined buying process which Boku's technology will further improve.\nJon Prideaux, CEO of Boku, commented: \"We are delighted to announce this extension to our new partnership with the UK's largest carrier. Being chosen by EE gives further validation that larger carriers appreciate the unique scale of our operations and how that scale is critical to delivering superior growth and cost efficiency. By converting to Boku, EE joins other market leading mobile operators such as O2 in Germany, KPN in Netherlands, and MTS in Russia, all of whom are the largest carriers in their respective markets.\"\n \nEnquiries:\n\n\n\n\nBoku, Inc.\nJon Prideaux, Chief Executive Officer\nStuart Neal, Chief Financial Officer\n \n\n\n+44 (0)20 7652 9789\n\n\n\n\nIFC Advisory Limited (Financial PR & IR)\nTim Metcalfe / Graham Herring / Heather Armstrong / Miles Nolan\n\n\n+44 (0)20 3053 8671\n\n\n\n\n \nNotes to Editors\nIncorporated in 2008, Boku is the leading independent direct carrier billing company in the world. Boku's technology enables mobile phone users, of which there are more than five billion worldwide, to buy goods and services and charge them to their mobile phone bill...