Business
Boku Partners with AWA
Boku Partners with AWA.
About this update from Boku, Inc.
[{"type":"text","content":"\n \n \n RNS Number : 8021D\n Boku Inc\n 24 February 2020\n \n \n \n \n \n \n \n 24 February 2020\n \n \n Boku Inc.\n \n \n (\"Boku\" or the \"Company\")\n \n \n \n \n \n Boku Partners with AWA\n \n \n \n \n \n Leading Japanese music streaming platform enlists Boku to grow subscriber base across desktop and mobile devices\n \n \n \n \n \n Boku Inc (AIM: BOKU), the world's leading independent carrier commerce company, is pleased to announce a preferred partnership agreement with AWA Co. Ltd. (\"AWA\"), to allow AWA's Japanese customers to charge their recurring monthly subscription fees directly to their mobile phone bills via direct carrier billing. \n \n \n \n \n \n Through the agreement, Boku offers direct carrier billing as a payment mechanism available to AWA's customer base via AWA's website and mobile application. Boku's support for tokenized payments and subscription management capabilities allows AWA's customers to seamlessly graduate from a free trial promotion to a paid subscription while reducing the operational burden many companies face in building out native subscription management engines. \n \n \n \n \n \n The partnership reflects the growing trend of Japanese consumers using direct carrier billing to purchase digital goods and services through online channels.\n \n \n \n \n \n \n Commenting, Tetsutaro Ono, CEO, AWA Co. Ltd. said\n \n \"Boku has proven to be a trusted partner for us, not only helping AWA ensure that we are able to continue to acquire new paying users, but also in ensuring that our existing customers enjoy a convenient and reliable billing experience.\" \n \n \n \n \n \n \n Jon Prideaux, CEO, Boku, commented\n \n : \"Japan is one of the most sophisticated markets worldwide in their adoption and embrace of mobile payments, and AWA leads the charge in making payments as frictionless as possible for their customers.\n \n \n \n \n \n \"We are thrilled to help AWA on their mission to bring music to the masses and look forward to collaborating with them more in the future.\"\n \n \n \n \n Enquiries:\n \n \n \n \n Boku, Inc.\n Jon Prideaux, Chief Executive Officer\n Keith Butcher, Chief Financial Officer\n \n \n \n \n +44 (0)20 3934 6630\n \n \n \n \n \n Peel Hunt LLP (Nominated Adviser and Broker)\n Edward Knight /...