Business
Oak Media signs commercial agreement
Oak Media signs commercial agreement.
About this update from Blue Star Capital Plc
[{"type":"text","content":"\n \nRNS Number : 6461J Blue Star Capital plc 16 June 2014 \n \n\n \n \n \n16 June 2014\n \n \nBlue Star Capital plc\n(\"Blue Star\" or the \"Company\")\n \nOak Media signs commercial agreement with The Anfield Wrap\n \nBlue Star, an investment company in technology and gaming delivered principally through social media and broadcast platforms, is pleased to announce that Oak Media Limited (\"Oak\"), which is 65% owned by Blue Star, has signed an agreement with The Anfield Wrap Magazine Limited (\"The Anfield Wrap\"), a leading Liverpool supporters' podcast, magazine, radio show and online community, for the joint marketing and promotion of Oak's Red 8 Casino. \n \nThe agreement will see Oak's Red 8 Casino marketed to The Anfield Wraps followers via its podcast, digital magazine and social media outlets. This represents an audience of over 400,000 monthly podcast downloads, over 10,000 unique monthly magazine readers, nearly 60,000 Twitter followers and thousands more across other social media channels.\n \nUnder the terms of the agreement, The Anfield Wrap will receive a share of the profits made from users that access Red 8 Casino through its channels, with another share of the profits being donated to grass roots football on Merseyside. \n \n \nGraham Parr, Chairman of Blue Star, commented: \n \n\"Blue Star is delighted that Oak has signed an agreement with one of the UK's most popular sporting communities. In partnering with The Anfield Wrap, Oak is expected to benefit from vastly increased exposure to a key demographic, reaching a broad range of potential new customers and significantly increasing awareness of the Red 8 Casino brand.\" \n \nIan Maloney Co-Founder of The Anfield Wrap commented:\n \n\"We are very excited to be associated with a brand like Red 8 Casino, particularly as the colour and number have so much meaning to Liverpool FC and its supporters.\n \n\"We are very selective when it comes to the brands we work with and a key part in our decision to sign an agreement with Oak was the fact that the Company has a similar set of values and approach to social responsibility as us. We're especially pleased with Oak's decision to join us in donating a percentage of the profits to grassroots football on Merseyside and look forward to workin...