Business
Percheron Capital Accelerates Growth of Big Brand Tire & Service with $1.625 Billion Recapitalization
Percheron Capital ("Percheron"), a leading private equity firm focused on partnering with high-quality essential services businesses, today announced the closing of a $1.625 billion recapitalization of Big Brand Tire & Service ("Big Brand"). The recapitalization was completed through a single-asset continuation vehicle formed to accelerate the company's next phase of industry-leading growth. The transaction was significantly oversubscribed and co-led by funds managed by Blue Owl Capital, ICONIQ,
About this update from Blue Owl Capital Inc.
[{"type":"text","content":"SAN FRANCISCO, Oct. 2, 2025 /PRNewswire/ -- Percheron Capital ("Percheron"), a leading private equity firm focused on partnering with high-quality essential services businesses, today announced the closing of a $1.625 billion recapitalization of Big Brand Tire & Service ("Big Brand"). The recapitalization was completed through a single-asset continuation vehicle formed to accelerate the company's next phase of industry-leading growth. The transaction was significantly oversubscribed and co-led by funds managed by Blue Owl Capital, ICONIQ, and Warburg Pincus.","length":592,"tagName":"p"},{"type":"text","content":"Founded in 1969, Big Brand has become one of the largest and fastest-growing non-discretionary automotive service businesses in the country. Since Percheron's investment in 2021, the company has achieved transformational growth, expanding revenue more than tenfold and profitability more than fifteenfold. In partnership with Percheron, Big Brand advanced its proprietary EDGE Intelligence operating system into a powerful enterprise-grade platform, built a high-velocity programmatic M&A and integration engine, and amplified its market-leading organic growth. Today, the company is recognized as the acquiror of choice in the industry, consistently driving substantial organic growth at acquired businesses while delivering both superior customer service and best-in-industry employee satisfaction.","length":808,"tagName":"p"},{"type":"text","content":""We are incredibly proud of what Big Brand has accomplished and are excited to continue building on this very successful partnership," said Chris Lawler, Co-Founder and Managing Partner of Percheron. "Big Brand exemplifies our investment model—proprietarily sourcing high-quality essential services businesses in durable growth markets, building scalable infrastructure to support their acceleration, and expanding them rapidly through high-velocity M&A and leading organic growth. A core element of our model is generating meaningful liquidity for our investors early in a fund's life, and we are pleased that this transaction reflects that discipline."","length":682,"tagName":"p"},{"type":"text","content":""Big Brand is a clear demonstration of Percheron's repeatable approach to operationally intensive value creatio...