Business
Deathly Hallows
Deathly Hallows.
About this update from Bloomsbury Publishing Plc
[{"type":"text","content":"\n Bloomsbury Publishing PLC\n30 July 2007\n\n\n BLOOMSBURY PUBLISHING Plc\n Records continue to be broken by the latest Harry Potter book and audio sales\n figures from around the world.\n\nBloomsbury Publishing Plc announce that first day sales in Australia of Harry\nPotter and the Deathly Hallows have been exceptional and, according to\nNielsenBookScan, the independent book trade monitoring service, 573,845 copies\nwere sold in the first 24 hours. This figure represents a 64% increase on the\ncomparable figure for first day total sales of the previous title, Harry Potter\nand the Half Blood Prince, in July 2005 of 350,396. Total sales of all seven\nHarry Potter titles in Australia are now in excess of 5 million copies.\n\nThe audio edition published by HNP Limited in association with Bloomsbury\nPublishing has entered at number one in the UK NeilsenBookscan audio best seller\nlist, selling 2564 units in the first 24 hours of the adult and children's\nedition of the unabridged work, read by Stephen Fry, priced at £74.99 each.\nAccording to Nielsen data the average selling price of the children's edition\nwas £53.36 and the adult's edition was £57.92.\n\nThese sales figures follow those reported for the book in the first 24 hours on\n23 July when 2,652,656 copies in the UK and 398,271 in Germany were sold. The UK\nfigure represented an increase of 32%.\n\nIn addition, Bloomsbury sales in China have shown strong sell through in shops\nacross China in the first weekend of publication. Xi Dan Bookshop in Beijing and\nShanghai Book City sold more than 2000 copies each during the weekend of launch;\nShen Zhen Bookshop sold more than 1500 copies during the launch weekend. Amazon\nChina were reported to have sold more than 7000 copies. Pre-orders in China were\nmore than 200% higher than those of the previous book.\n\nIn India, the book sold an estimated 170,000 copies in the first 12 hours\nbreaking the record set by its predecessor Harry Potter and the Half-Blood\nPrince (which sold an estimated 100,000 copies on the day of release).\n\nIn Canada, sell through of the Raincoast/Bloomsbury edition(a 50:50 joint\nventure of Raincoast in Vancouver and Bloomsbury in London)is exceptionally high\nwith 855,997 of the children's edition and 74,714 of the Adult edition selling\nthrough in the first week of publication.\n\nIn the first sev...