Business
The Pancake Parlour Selects Square to Power Next Era of Growth Following its 60th Anniversary
MELBOURNE, Australia, March 19, 2026--The Pancake Parlour, one of Australia’s most iconic and enduring hospitality brands, has selected Square as its unified commerce platform across their 13 restaurants. As a business who last year celebrated their 60th anniversary, the move marks a significant step in modernising operations across its locations and establishing the infrastructure required to support its next phase of growth.
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[{"type":"text","content":"MELBOURNE, Australia, March 19, 2026--(BUSINESS WIRE)--The Pancake Parlour, one of Australia’s most iconic and enduring hospitality brands, has selected Square as its unified commerce platform across their 13 restaurants. As a business who last year celebrated their 60th anniversary, the move marks a significant step in modernising operations across its locations and establishing the infrastructure required to support its next phase of growth.","length":447,"tagName":"p"},{"type":"text","content":"Founded after a road trip from New York to Miami inspired the original concept, The Pancake Parlour opened its first location in Adelaide in 1965. Six decades and a move to Victoria later, the brand has become one of Melbourne's storied food & beverage (F&B) establishments, serving families who have been dining there since its inception while continuing to attract a new generation of loyal customers.","length":415,"tagName":"p"},{"type":"text","content":""We’ve always been a place of escape: good food, warm service, and somewhere you can be social and celebrate milestones," said Steven Babo, Head of Strategy at The Pancake Parlour. "This hasn’t changed in 60 years. What has changed is the technology required to deliver that great experience consistently across our 13 locations. We wanted a platform that could support our growth ambitions without compromising who we are, and Square is the partner who can deliver on this."","length":495,"tagName":"p"},{"type":"text","content":"Moving from Fragmented Systems to a Unified Platform","length":52,"tagName":"p"},{"type":"text","content":"As The Pancake Parlour digitised over time, new tools were layered onto legacy systems, creating operational complexity across its restaurants.","length":143,"tagName":"p"},{"type":"text","content":""We had built up a fractured tech stack," Babo said. "Our systems weren’t talking to each other, reporting was limited, and it created unnecessary friction for our teams. As we looked ahead, we realised we didn’t just need incremental fixes to meet our goals. We needed to fully reset our foundation."","length":321,"tagName":"p"},{"type":"text","content":"The business transitioned all 13 restaurants to Square in just eight days, consolidating front- and back-of-house operations onto a single integrated platform. Th...