Business
Square's 2026 Local Economy Report Reveals the Neighborhood Network Effect: Regular Customers Drive 6X More Revenue and Create Interconnected Local Economies
SAN FRANCISCO, March 18, 2026--Square today published its 2026 Local Economy Report report, a first-of-its-kind analysis revealing how "regulars" and the neighborhood networks they create are the backbone of thriving local economies. The report reveals that regular customers drive 6x more revenue for local businesses and unpacks the patterns and trends in their spending. This includes regulars making predictable purchases, tipping more generously, and prioritizing in-person experiences, which ul
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[{"type":"image","alt":"(Graphic: Square)","displaySize":"","headline":null,"caption":"(Graphic: Square)","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":394,"url":"https://media.zenfs.com/en/business-wire.com/be1e6f386d86e603c860a82771824a62"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/5cx9FzE5m8whhf.67JNxwg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTc4ODtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/be1e6f386d86e603c860a82771824a62","width":480,"height":394}},"lazy":false},{"type":"text","content":"Square data shows regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands in additional revenue per connection1","length":168,"tagName":"p","attribs":{}},{"type":"text","content":"SAN FRANCISCO, March 18, 2026--(BUSINESS WIRE)--Square today published its 2026 Local Economy Report report, a first-of-its-kind analysis revealing how "regulars" and the neighborhood networks they create are the backbone of thriving local economies. The report reveals that regular customers drive 6x more revenue for local businesses and unpacks the patterns and trends in their spending. This includes regulars making predictable purchases, tipping more generously, and prioritizing in-person experiences, which ultimately creates the steady demand businesses rely on during periods of economic uncertainty.","length":620,"tagName":"p"},{"type":"text","content":"The report also shows how business success is no longer measured solely within a business's own four walls, but also by connections to regular customers and neighboring businesses. Square found that 32% of regular customers are shared by businesses in the same ZIP code, and each network connection between businesses can generate thousands in additional annual revenue.","length":374,"tagName":"p"},{"type":"text","content":"The Neighborhood Network Effect: How Shared Regulars Power Local Economies","length":74,"tagName":"p"},{"type":"text","content":"Square's analysis of millions of anonymized transactions reveals that local businesses are interconnected through shared regular customers, who create neighborhood networks where one business's success supports the next. The report reveals that:","length":253,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"32% of regular cu...