Business
See You in the Neighborhood: Square’s New Brand Spotlights the Sellers and Communities Driving Local Economies
DISTRIBUTED-WORK-MODEL/OAKLAND, CA, September 15, 2025--Today, Square unveiled a refreshed brand identity, tagline, and national campaign centered on one clear promise: See You in the Neighborhood. Inspired by the belief that thriving local businesses create thriving neighborhoods, the campaign highlights Square’s deep commitment to helping sellers become beloved neighborhood staples — from new ventures to iconic institutions.
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