Holiday Shopping Just Got More Flexible: Afterpay Adds New Brands Including Jenni Kayne, Hibbett, and Diesel

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[{"type":"text","content":"Popular lifestyle and fashion brands join Afterpay's growing network, giving shoppers more flexible payment options for holiday shopping","length":140,"tagName":"p","attribs":{}},{"type":"text","content":"DISTRIBUTED-WORK-MODEL/SAN FRANCISCO, December 09, 2025--(BUSINESS WIRE)--Afterpay today announced a fresh wave of new partnerships just in time for the holiday shopping season, empowering consumers with flexible payment options across fashion, lifestyle, and home categories. This latest expansion includes Jenni Kayne, Hibbett, Diesel, Thursday Boots, Tecovas, Z Gallerie, The GLD Shop, Coolibar, The Woobles, Effy Jewelry, Von Dutch, SP5DER Worldwide, and Christy Dawn, among others.","length":486,"tagName":"p"},{"type":"text","content":"As consumers prepare for holiday shopping, flexible payment solutions have become increasingly important for budget management. Recent Afterpay research reveals that 44% of financially stressed consumers plan to use Buy Now, Pay Later (BNPL) services for their holiday shopping this year, with shoppers citing better budget control and the ability to spread costs as key motivators.1 Additionally, 63% of Gen Z consumers have moved away from credit cards in favor of alternative payments such as BNPL, seeking more transparent alternatives to traditional credit options.2","length":571,"tagName":"p"},{"type":"text","content":""The holiday season is when consumers are most actively seeking flexible ways to manage their spending while still being able to give meaningful gifts and treat themselves," said Tanuj Parikh, Head of Commercial, North America, Cash App and Afterpay. "Our expanded merchant network ensures that shoppers can access their favorite brands responsibly, whether they're shopping for loved ones or refreshing their own wardrobes for the season."","length":464,"tagName":"p"},{"type":"text","content":"The new partnerships span multiple categories to meet diverse consumer needs:","length":77,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Fashion & Apparel: Jenni Kayne, Thursday Boots, Diesel, Von Dutch, Christy Dawn, SP5DER Worldwide, Coolibar, Adrianna Papell","length":128,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"Footwear & Outdoors: Hibbett, Tecovas, Coolibar","length":51,"tagName":"p","attribs":{}}]},{"val"...

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