Business
Operational update
Operational update.
About this update from Blackbird Plc
[{"type":"text","content":"\n \nRNS Number : 3753M Forbidden Technologies PLC 20 January 2016 \n\n20 January 2016\n \nForbidden Technologies plc\n(\"Forbidden\" or the \"Company\")\n \nOperational update\n \nForbidden Technologies plc (AIM: FBT), the AIM-quoted owner and developer of the market leading cloud video platform, Forscene, the video social network, 'eva', and the online video editor, 'Captevate', is pleased to announce an operational update. The objective of this update is to provide a summary of the Company's refocused business and its strategy.\n \nThe Business\n \nIn recent months the Company has undergone a significant structural reorganisation. With a new Board in place and a rejuvenated growth strategy, there is now a very clear focus on commerciality and growing the top line. \n \nIn Autumn 2015, Aziz Musa was appointed CEO, having previously spearheaded the Company's marketing, as well as the design and launch of its latest products, eva and Captevate. Aziz replaced founder Stephen Streater, who in turn assumed the role of Chairman with a view to spending more time on the continued development of the Company's video platform. In November, the Company appointed two new non-executive Directors in order to further strengthen the leadership team, bringing with them significant commercial experience and contacts. \n \nUnder the direction of Aziz and the new Board, progress is already being made in the execution of the new strategy. R&D costs are being reduced, additional resources are being invested into the Company's sales apparatus and, as a result, the Company's pipeline across its product set is growing.\n \nStrategy\n \nForbidden Technologies is comprised of three distinct products. Each product is built using Forbidden's cloud video platform, but targets different user segments of the internet video market:\n \n\n\n\n\nPROFESSIONAL\n\n\nCONSUMER / PROSUMER\n\n\nCONSUMER\n\n\n\n\n \n\n\n \n\n\n \n\n\n\n\nForscene\n\n\nCaptevate\n\n\neva\n\n\n\n\n \n\n\n \n\n\n \n\n\n\n\nProfessional cloud editor reducing time and cost of productions\n\n\nSubscription-based online video editor designed for novices\n\n\nMobile video social network - acquisition channel for Captevate subscriptions and brand / influencer advertising\n\n\n\n\n \n\n\n \n\n\n&nb...