Business
elevate.io update
elevate.io update.
About this update from Blackbird Plc
[{"type":"text","content":"\n\n12 May 2025\n \nBlackbird plc\n(the \"Company\")\n \nelevate.io update\n \nBlackbird plc (AIM: BIRD), the technology licensor, developer and seller of market-leading cloud native video editing platform, Blackbird, and developer of the online collaborative video editing and content creation platform, elevate.io, today gives an update on elevate.io (via video):\nYour browser does not support HTML5 video.\nIn the video Ian McDonough, the Company's Chief Executive Officer, Sumit Rai, the Company's Chief Product Officer and Kell Lowinsky, Head of Marketing, give updates on elevate.io.\n \nelevate.io remains on track to \"lower the floor\" and \"raise the ceiling\" on what is possible with an online video editor. In marketing the Company has seen tangible improvements in both its Customer Acquisition Cost (\"CAC\") and its marketing funnel within just a few months.\n \nProduct update\n● elevate.io has rolled out a wave of powerful features over the past few months, including: support for vertical video; 4k exports; slow motion; improved colour science; and an industry first innovation of \"in timeline comments\" which allows for seamless collaboration.\n● The user experience has been enhanced with streamlined onboarding, the launching of the first paid tier and integrating learning resources directly into the platform.\n● elevate.io is built on the backbone of the Company's core technology which will allow significant acceleration of further development.\n● The Company is currently working on a set of updates with the goal of satisfying the broadest set of users.\n● The Company aims to deliver desktop grade editing power in the cloud that is easy to use, with collaboration capabilities that desktop editors won't be able to match.\n \nMarketing update\n● The Company's CAC has been brought down by 38%1.\n● The Company is currently using a singular targeted paid ads approach with a modest budget focusing on online video editor early adopters in the United States.\n● Use of a data driven approach to:\n§ fine tune ads and conversion goals to drive efficiency; and\n§ determine when to ramp up marketing and begin other ...