Business
Blackbird signs up Australia's NRL
Blackbird signs up Australia's NRL.
About this update from Blackbird Plc
[{"type":"text","content":"\n \nRNS Number : 5291A Blackbird PLC 30 May 2019 \n\n30 May 2019\n \nBlackbird plc\n(\"Blackbird\" or the \"Company\")\n \nAustralia's National Rugby League chooses Blackbird for live video clipping and publishing\n \nBlackbird plc (AIM: BIRD), the developer and seller of the market-leading cloud video platform Blackbird, is pleased to announce that Australia's National Rugby League (\"NRL\") has chosen Blackbird for the live clipping, editing and publishing of match highlights. The contract is for an initial two years. \n \nThe NRL is the most viewed and attended rugby league club competition in the world, with hugely popular teams competing including the New Zealand Warriors, the Melbourne Storm and the Brisbane Broncos. In 2018, NRL was Australia's most watched sport.\n \nBased in Sydney, the NRL's digital team will use Blackbird to rapidly clip, edit and publish short highlights during live matches, optimising workflows and operations and speeding up publishing to multiple publishing destinations. The NRL's global fanbase will then be able to view match highlights on Twitter, Facebook, YouTube and NRL.com. \n \nQuanah McBride, Head of Digital Operations at NRL, said: \"NRL Digital are looking forward to working with the Blackbird team and technology to optimize our live editing workflows and expedite publishing timelines.\" \n \nIan McDonough, CEO of Blackbird, said: \"The NRL is one of the most exciting and competitive sports competitions in the world and we are delighted they have chosen to use Blackbird. Enabled by our unique, patented codec, the Blackbird platform will offer the NRL the speed and agility needed to clip, edit and publish highlights for fans in real-time, as the games are being aired live. The confidence of the NRL in our platform confirms Blackbird's growing strength in the global sports industry, building on our relationships with major sports companies like MSG Networks, IMG, Peloton and Deltatre.\" \n \nContacts:\n\n\n\n \nBlackbird Plc\n\n\n \nTel: +44 (0)20 8879 7245\n\n\n\n\nIan McDonough, Chief Executive Officer\n\n\n\n\n\n\n\nAdrian Lambert, Marketing Director\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAllenby Capital Limited (Nominated Adviser and Broker)\n\n\nTel: +44 (0)20 3328 5656\n\n\n\n\nNick Naylor\n\n\n\n\n\n\n\nNicholas Ch...