Business
Bill Roberts joins as an adviser to the Board
Blackbird plc, an AIM-listed developer of the browser-based collaborative video editor elevate.io, has announced the appointment of Bill Roberts, a former Adobe product lead, as a Strategic Adviser to its board. Roberts' extensive experience at Adobe, including his role in the subscription model transition for Premiere Pro and After Effects, his leadership in professional video strategy, and his involvement in the Frame.io acquisition, positions him to guide elevate.io's growth, particularly in cloud-based collaboration and video review markets. His advisory role is expected to be invaluable as elevate.io scales commercially. Disclaimer*
About this update from Blackbird Plc
[{"type":"text","content":"\n\n11 November 2025\n \nBlackbird plc\n(the \"Company\")\nBill Roberts, former Adobe product lead, joins as a Board adviser for elevate.io\nBlackbird plc (AIM: BIRD), the developer of the browser-based collaborative video editor elevate.io, announces the appointment of former Adobe product lead, Bill Roberts, as a Strategic Adviser to the board of the Company.\nAt Adobe, Bill served as Senior Director of Product Management for Premiere Pro and After Effects, where he was instrumental in Adobe's move to a subscription based model and the expansion of its video business into a market leadership position. He subsequently led Adobe's professional video strategy and the acquisition of Frame.io, providing him with extensive experience in cloud-based collaboration and deep insight into the video review and approval market.\nBill's experience in guiding product innovation and strategic growth at Adobe and his pivotal role in bringing Frame.io into the Creative Cloud ecosystem make him uniquely positioned to help guide elevate.io through its next phase of growth.\nBeyond Adobe, Bill has advised several high-growth startups and contributed to accelerator programmes such as TechStars, further cementing his reputation as a trusted voice in scaling creative technology businesses.\nBlackbird Executive Chair Ian McDonough commented:\n\"Bill is one of the most respected figures in the mediatech sector bringing deep expertise into creative collaboration and cloud-based workflows. We are thrilled to welcome him as a strategic adviser for elevate.io. His extensive experience at Adobe and other high-growth startups, including his role in the Frame.io acquisition, brings exceptional insight that will be invaluable as elevate.io develops and scales commercially.\"\nContacts:\nBlackbird plc Tel: +44 (0)20 8879 7245\nIan McDonough, Chief Executive Officer\nCaroline Steiner, Director of Communications\n \nAllenby Capital Limited (Nominated Adviser and Broker) Tel: +44 (0)20 3328 5656\nNic...