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New Blackbaud Institute and GivingTuesday Report Proves Long-Term Engagement and Value of GivingTuesday Donors
The Blackbaud Institute, a research lab at Blackbaud (NASDAQ: BLKB), the leading provider of software for powering social impact, today released a new report in partnership with GivingTuesday, the global generosity movement, that examines the unique long-term impact of GivingTuesday donors and provides strategies for nonprofits to strengthen year-round engagement.
About this update from Blackbaud, Inc.
[{"type":"text","content":"GivingTuesday Donors Repeat Gifts at a Consistently Higher Rate Than Others, Underscoring Their Lasting Impact","length":110,"tagName":"p","attribs":{}},{"type":"text","content":"CHARLESTON, S.C., Oct. 21, 2025 /PRNewswire/ -- The Blackbaud Institute, a research lab at Blackbaud (NASDAQ: BLKB), the leading provider of software for powering social impact, today released a new report in partnership with GivingTuesday, the global generosity movement, that examines the unique long-term impact of GivingTuesday donors and provides strategies for nonprofits to strengthen year-round engagement.","length":419,"tagName":"p"},{"type":"text","content":"Drawing from the Blackbaud philanthropic dataset, the analysis shows that donors who give on GivingTuesday are consistently more likely to repeat giving the following year than those who donate at other times of the year. In 2024, 65% of GivingTuesday donors gave again in 2025, which was considerably more than the average donor who gave earlier in the year. This pattern has remained remarkably stable over the last five years, underscoring the long-term value of GivingTuesday.","length":480,"tagName":"p"},{"type":"text","content":""GivingTuesday has always been about more than one day of giving," said Woodrow Rosenbaum, chief data officer, GivingTuesday. "This research shows it's an entry point for lasting donor relationships. Nonprofits of all sizes have the tools to build on their GivingTuesday success and keep supporters engaged year-round."","length":343,"tagName":"p"},{"type":"text","content":""What's exciting about these findings is how clear and consistent the data is: people who give on GivingTuesday stick around," said Carrie Cobb, chief data and AI officer, Blackbaud. "With steady growth in average gift sizes across generations, organizations can use GivingTuesday as a launchpad for long-term, sustainable growth This is particularly important as our research has found that changes in the federal funding landscape are leading fundraisers to increase their focus on individual giving in the year ahead."","length":545,"tagName":"p"},{"type":"text","content":"Key Findings from the Report ","length":28,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"GivingTuesday donors drive higher retention: 65% of GivingTuesda...