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BJ's Restaurant & Brewhouse Unveils the Sweet Heat Pepperoni Pizookie®: A Real, One-Day-Only April Fool's Remix of Two Legendary Favorites
Available only on April 1, guests can enjoy an unexpected remix of BJ's signature dessert inspired by its beloved deep-dish pizza, a savory Pizookie® topped
About this update from Bj's Restaurants, Inc.
[{"type":"text","content":"Available only on April 1, guests can enjoy an unexpected remix of BJ's signature dessert inspired by its beloved deep-dish pizza, a savory Pizookie® topped with Rich Vanilla Bean ice cream, crispy cup-and-char pepperoni, and a drizzle of Mike's Hot Honey®HUNTINGTON BEACH, Calif., March 23, 2026 /PRNewswire/ -- Attention! This is not a joke. It's no laughing matter. BJ's Restaurant & Brewhouse (NASDAQ: BJRI) is turning up the heat and bringing the flavor this April Fool's Day with a one-day-only innovation that must simply be tasted to be believed. Please welcome to the stage (and table), the Sweet Heat Pepperoni Pizookie®—a bold and imaginative creation that flips the script on two of the brand's most iconic dishes: the newly remixed deep-dish pizza and the legendary Pizookie®.\n \n \n \n \n \n \n \n\"We've always believed that great ideas can come from unexpected places,\" said Heidi Rogers, Chief Marketing Officer at BJ's Restaurants, Inc. \"The Sweet Heat Pepperoni Pizookie® is our most fearless creation yet, bringing together the warm comfort of our world famous Pizookie® with flavors inspired by our revamped pizza. It's creative, intentional, and fun—and April Fool's Day felt like the perfect moment to launch this.\"After bringing to life the Pizickle Pizookie® in 2024 and Fryckle Pizookie® in 2025, featuring Pizookies® topped with dill pickle slices and crispy fried pickles, and seeing that our guests actually loved them, BJ's decided it was time to go even bigger. The result? A flavor collision of our popular seasonal Mike's Hot Honey® Pizza, combined with our legendary Pizookie® dessert. It's unexpected, it's a little outrageous, and it will leave you asking, \"But how and why does this work?!\"Available only for dine-in on April 1, the Sweet Heat Pepperoni Pizookie® starts with BJ's classic warm Chocolate Chunk Pizookie® base, two scoops of Rich Vanilla Bean ice cream and crispy cup-and-char pepperoni and is finished with a drizzle of Mike's Hot Honey®—all for just $4.01. And yes, this is totally real.April Fool's Day is the perfect excuse to indulge in the Sweet Heat Pepperoni Pizookie®. But act fast—this daring dessert is available for one day only, because some creations are too bold to stick around.For more information on the Sweet Heat Pepperoni Pizookie® or to see the full Pizookie® menu, visit www.bjsrestaurants...