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BioElectronics Wins "Best OTC Marketing Campaign on a Small Budget"
BioElectronics Wins "Best OTC Marketing Campaign on a Small Budget".
About this update from Bioelectronics Corp.
[{"type":"text","content":"\n\n\n\nBioElectronics Wins \"Best OTC Marketing Campaign on a Small Budget\"\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\nBioElectronics Wins \"Best OTC Marketing Campaign on a Small Budget\"\nPR Newswire\nFREDERICK, Md., March 15, 2016\n\n\n\n\n \n \n\n \n \n\n \n \n\n \n\n\nFREDERICK, Md., March 15, 2016 /PRNewswire/ -- BioElectronics Corporation (OTC Pink: BIEL), the maker of advanced medical devices announced today that the OTC Bulletin, the leading global trade publication for over-the-counter healthcare products, has chosen its ActiPatch® Musculoskeletal Chronic Pain Relief Therapy as the winner for the \"Best OTC Marketing Campaign on a Small Budget\" award.  \n\nA panel of six independent over-the-counter marketing experts evaluated the seven nominees from some of the world's leading pharmaceutical companies.  While making its commendation the award judges said, \"Faced with getting the maximum impact from an annual marketing budget of less than £0.5 million, BioElectronics rose to the challenge to support its ActiPatch Pain Relief Therapy medical device.  I particularly like ActiPatch's sensible approach to trial pricing through the 'Try & Tell' mechanism, knowing that there was a strong repeat rate after trial.  This programme enabled a strong consumer insight on efficacy to be turned into good growth.  The seven-day trial patches give consumers the opportunity to feel the benefit of ActiPatch without a large outlay before they have been convinced it works.\"  BioElectronics was top entrant in the category with 43 points to Merck Consumer Health 36.\n\n\"We are very pleased that this award illustrates the success of our \"Try & Tell\" 7-Day Trial marketing program, which helped launch our ActiPatch chronic pain therapy and expand our sales,\" said Ben Fichter, Marketing Manager.  \"An added benefit of this marketing campaign is that it allowed us to generate significant amounts of data on these chronic pain sufferers and compile registry data of over 5,000 users which is published in Pain Manage...