Business
Beyond Meat® Teams Up With Hard Rock Cafe to Bring the Latest Beyond Burger® to Fans Nationwide
Starting today, the iconic restaurant will offer the meaty, juicy Beyond Burger (IV) as a swap for any beef burger on its menu EL SEGUNDO, Calif., Nov. 04,
About this update from Beyond Meat, Inc.
[{"type":"text","content":"Starting today, the iconic restaurant will offer the meaty, juicy Beyond Burger (IV) as a swap for any beef burger on its menu\nEL SEGUNDO, Calif., Nov. 04, 2025 (GLOBE NEWSWIRE) -- Beyond Meat, Inc. (NASDAQ: BYND), a leader in plant-based meat, today announced the launch of its latest Beyond Burger (Beyond IV) at all Hard Rock Cafe North America company locations. The Beyond Burger will be offered as a swap for any beef burger on Hard Rock Cafe’s core and kids’ menus, enabling guests to enjoy their go-to burger option with the added benefits of plant-based protein. “At Hard Rock Cafe, we take pride in our made-from-scratch recipes that music fans around the world have been loving for nearly 55 years, including our fan-favorite burgers,” said Eric Martino, President of Hard Rock Cafes & Retail at Hard Rock International. “We’re happy to make our menu even more versatile for plant-based and health-conscious consumers by giving them the choice to swap any of our patties with the delicious, protein-packed Beyond Burger.” “We’re proud to partner with a globally recognized brand like Hard Rock Cafe to bring the latest Beyond Burger to a broader audience,” said Drew Lufkin, Senior Vice President of Sales at Beyond Meat. “This collaboration brings together Hard Rock’s beloved cuisine and legendary atmosphere with the delicious, plant-based goodness of Beyond. We’re excited for Hard Rock Cafe guests nationwide to experience the meaty taste and better-for-you ingredients that have made the Beyond Burger a standout in the plant protein category.”1 With a beefy flavor and high smoke point due to avocado oil, the latest Beyond Burger caramelizes and sizzles to perfection. Made from clean, simple plant-based ingredients including protein from peas, brown rice, red lentils and faba beans, the 4oz Beyond Burger is an excellent source of protein – 20g per serving – with just 2g of saturated fat, and no cholesterol, GMOs, or added antibiotics or hormones. To find a Hard Rock Cafe near you so you can try the latest Beyond Burger, please visit www.hardrock.com. About Beyond Meat Beyond Meat, Inc. (NASDAQ: BYND) is a leading plant-based meat company offering a portfolio of revolutionary plant-based meats made from simple ingredients without GMOs, no added hormones or antibiotics, and 0mg of cholesterol per serving. Founded in 2009, Beyond Meat prod...