Business
Beyond Meat® Launches Cookout Classic™ at Most Affordable Price Point Yet, Furthering Goal of Making Plant-based Meat Accessible to All
Available at Walmart, Target and additional retailers nationwide starting the week of June 22, the limited-edition value pack narrows the price gap between
About this update from Beyond Meat, Inc.
[{"type":"text","content":"Available at Walmart, Target and additional retailers nationwide starting the week of June 22, the limited-edition value pack narrows the price gap between plant-based meat and animal protein\nEL SEGUNDO, Calif., June 17, 2020 (GLOBE NEWSWIRE) -- Beyond Meat, Inc. (NASDAQ: BYND), a leader in plant-based meat, is making plant-based burgers more accessible and affordable this summer with the introduction of Cookout Classic™, a limited edition burger 10-pack available at a majority of Walmart and Target stores nationwide and select retailers across the U.S. beginning the week of June 22. Sold in the frozen meat aisle with a suggested retail price of $15.99 ($1.60 per patty), the new offering will be available through mid-August, or until supplies last, and is intended to narrow the price gap between plant-based meat and animal protein, making delicious, nutritious and sustainable plant-based meat more accessible to more people.\n\n \n \n \n \n \n \n \n \n \n \n \n Beyond Meat, Inc.\n \n \n \n \n \n \n \n \n\n With growing consumer interest in plant-based protein, the Cookout Classic value pack is designed to inspire a shift to plant-based meat at barbecues and summer gatherings. The juicy and delicious burgers are made with simple, plant-based ingredients without GMOs, soy or gluten, and are packaged in a fully recyclable cardboard carton, aligning with Beyond Meat’s commitment to sustainability. According to the most recent SPINS data, in the 4-week period ending May 17, 2020, Beyond Meat was the #1 brand in refrigerated plant-based meat and owned the top four selling items in all of plant-based meat. “With summer grilling season underway, we are pleased to launch Cookout Classic value packs nationwide at our most affordable price point to date, enabling more consumers to Eat What You Love™ while enjoying the nutritional and environmental benefits of plant-based meat,” said Ethan Brown, Founder and CEO, Beyond Meat. “This forward-looking pricing represents an important milestone along our journey to make Beyond Meat more accessible to all consumers.” The introduction of Cookout Classic value packs is one of several initiatives aimed at increasing accessibility of Beyond Meat’s plant-based meat, including a new direct-to-consumer site expected to launch later this summer. Through July 4, fans can enjoy additional savings on Beyond ...