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Top 1% Mortgage Veteran Jim Juergens Joins NEO Home Loans powered by Better to Leverage Scalable, Value-Driven Platform Positioned for Industry Disruption
Respected industry leader, Juergens, leaves Guaranteed Rate for NEO to align with future-forward ...
About this update from Betterlife Pharma Inc.
[{"type":"text","content":"Top 1% Mortgage Veteran Jim Juergens Joins NEO Home Loans powered by Better to Leverage Scalable, Value-Driven Platform Positioned for Industry Disruption\n\n\n\n\n\n\n\n Respected industry leader, Juergens, leaves Guaranteed Rate for NEO to align with future-forward leadership and culture.\n \n\n\n\n\n NEO Home Loans powered by Better, a mortgage lender combining elite loan advisors with industry-leading technology to redefine the home financing experience, proudly announces the addition of Jim Juergens as Branch Leader, Distributed Retail.\n \n\n With nearly two decades of lending expertise, closing $43 million in production, and 91 closed loans last year, Juergens brings both high performance and a leadership philosophy deeply aligned with NEO's mission: helping clients build wealth, not just secure loans.\n \n\n Juergens’ decision to join NEO Home Loans powered by Better stems from a desire to align with a company that prioritizes long-term value over short-term transactions. After witnessing leadership shifts and cultural changes in his previous organization, he realized he needed a platform that matched his belief: the true way forward is not by cutting back, it’s by becoming more valuable.\n \n\n “At NEO, there’s a different mindset,” said Juergens. “It’s not about racing to the bottom. It's about elevating the client experience, being empowered to grow personally and professionally, and surrounding yourself with people who think long-term. After getting to know NEO’s leadership through programs like L360 and Loan Atlas, it became clear: NEO was the right move for my business, my team, and my future.”\n \n\n The alignment between Juergens' philosophy and NEO Home Loans, powered by Better’s unique model, which offers full P&L transparency, entrepreneurial freedom, and a true advisory approach to mortgage lending, made the decision a natural one.\n \n\n “We are incredibly excited to welcome Jim to NEO,” said Ryan Grant, President of NEO Home Loans. “His leadership style, growth mindset, and client-first approach perfectly embody the future of our industry. At NEO, we don’t just close loans, we create long-term value, and Jim is an outstanding example of that.”\n \n\n Operating out of the northwest Dallas-Fort Worth a...