Business
Del Taco Debuts Reimagined Store Design with 'Fresh Flex' Prototype
Flexible, Scalable Model Designed for the Future Expands Real Estate Opportunities, Modernizes Guest Experience and Enhances Operational Efficiencies LAKE
About this update from Berto Acquisition Corp.
[{"type":"text","content":"Flexible, Scalable Model Designed for the Future Expands Real Estate Opportunities, Modernizes Guest Experience and Enhances Operational Efficiencies\n\n\nLAKE FOREST, Calif., Jan. 6, 2021 /PRNewswire/ -- Del Taco, the iconic Mexican-American concept, is debuting its highly-anticipated new store prototype — a sleek, contemporary model that brings the brand to life through a collection of enhancements advancing its leading position in the QSR-plus category. \n\n \n \n \n \n \n \n\n \nThe bold, new Del Taco \"Fresh Flex\" prototype reconceptualizes the restaurant inside and out. Striking exteriors and distinctive interiors evoke the brand's contemporized feel. At the same time, the new design expands real estate opportunities to help lower net investment costs, provides ultimate convenience for guests and optimizes operational efficiencies.\n\"Continuing to adapt and evolve is the lynchpin for Del Taco to remain ahead of the curve in the restaurant industry,\" said Del Taco CEO John Cappasola. \"Our new prototype solidifies our relationships with new and longstanding fans by offering them the most efficient, convenient and enjoyable environment possible. Equally as powerful, 'Fresh Flex' propels broader growth opportunities.\" \nChecking all the boxes for today's consumer, the new store design aims to strengthen key areas that impact guest satisfaction: restaurant accessibility, speed of service and brand transparency. A future-focused model at its foundation, the latest design features innovative additions to facilitate the multiple ways guests now experience Del Taco, including third-party delivery pick-up stations, double drive-thru lanes dedicated to mobile orders or delivery driver pickups and dedicated parking lot areas for those who want to park, eat and go. \nIn collaboration with hospitality design firm MY Studio ID, Del Taco's reimagined exterior and interior designs better communicate the brand's commitment to being \"Fresh as Del.\" The new \"Fresh Flex\" model exudes curb appeal with its open, well-illuminated building structure, back-lit towers and vibrant color palette. Inside the restaurant, built-in freshness coolers provide a transparent display of the high-quality ingredients that are prepped daily. Additional visibility extends to the brand's working kitchen format where guests can see \"Fresh as Del\" come ali...