Business
BLLB Issues Update on Expansion, New Venue Partnerships, and Upcoming Membership Tier
BLLB Issues Update on Expansion, New Venue Partnerships, and Upcoming Membership Tier.
About this update from Bell Buckle Holdings, Inc.
[{"type":"text","content":"LAS VEGAS, NV — May 14, 2026 — Bell Buckle Holdings, Inc. (OTC: BLLB), the parent company of MORE, a tokenized membership platform built around curated nightlife, live entertainment, and premium hospitality experiences, today issued the following update to its shareholders.MORE is executing on its core strategy: positioning the company at the intersection of live entertainment, nightlife, and the experience economy.The following update summarizes recent milestones and near-term developments the company believes are material to shareholders.Forty Deuce at Mandalay Bay — Active PartnershipIn March 2026, MORE announced a formal partnership with Ivan Kane's Forty Deuce, the immersive nightlife and live performance venue located inside Mandalay Bay Resort and Casino on the Las Vegas Strip. Forty Deuce, which opened to the public on New Year's Eve 2025 and is owned in part by Hollywood superstar Johnny Depp, blends performances, live music, and intimate nightclub production into a singular Las Vegas experience.Under the partnership, MORE members gain preferred access to Forty Deuce through the MORE membership ecosystem, bypassing traditional guest list and concierge-based access models. The company views Forty Deuce as a flagship partner venue and an ideal complement to XS art Wynn within the MORE network — offering members two distinctly different but equally premium nightlife experiences on the Las Vegas Strip.Combat Sports After PartiesMORE and Forty Deuce jointly held a WrestleMania after-party attended by current and former WWE athletes as well as fighters from UFC and Power Slap. This weekend, MORE will be hosting an unofficial after-party following Power Slap 20 on Friday.BTS ARIRANG World Tour — Las Vegas, May 2026BTS will perform four nights at Allegiant Stadium in Las Vegas beginning May 23, 2026, as part of the ARIRANG World Tour, with ancillary citywide programming running May 20–31 under the \"BTS: The City\" framework. This represents one of the largest single-week concentrations of international entertainment fans Las Vegas has hosted in recent memory. MORE will be hosting several K-pop activations at Forty Deuce for members.New Monthly Membership Tier — Announcement Expected June 2026The company intends to announce a new consumer-facing membership tier priced at $100 per month in June 2026. This tier is expected to pro...