The Greatest Meeting The Greatest: Roborock joins hands with Real Madrid in strategic partnership with innovation at the core

About this update from Beijing Roborock Technology Co. Ltd. Class A

[{"type":"text","content":"MADRID, Jan. 2, 2026 /PRNewswire/ -- Roborock, the global leader in home robotics engineered to simplify cleaning in daily life, has announced today a strategic global partnership with Real Madrid Football Club's First Men and First Women teams, widely ranked as one of the greatest football clubs in history. Under the umbrella theme of "The Greatest Meeting The Greatest", both brands embark on a multi-year journey that begins with a joint brand experience at the global Consumer Electronics Show (CES) 2026, running in Las Vegas from January 6 to 9, where both consumers and business partners will be able to interact with innovative displays featuring both brands. Under this agreement, Roborock becomes Real Madrid's official global partner in the cleaning vacuum category.","length":802,"tagName":"p"},{"type":"image","alt":"Roborock joins hands with Real Madrid in strategic partnership","displaySize":"","headline":null,"caption":"Roborock joins hands with Real Madrid in strategic partnership","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":225,"url":"https://media.zenfs.com/en/prnewswire.com/ef58e005f62989c7f032146a97f08290"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/CO0dHwksX0BgOGlOKynF1Q--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM5NztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/ef58e005f62989c7f032146a97f08290","width":400,"height":225}},"href":"https://mma.prnewswire.com/media/2853589/Roborock_joins_hands_Real_Madrid_strategic_partnership.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The agreement signed in Madrid between Roborock President Mr Quan Gang and Mr Emilio Butragueño, Director of Institutional Relations of Real Madrid, responds to a deep affinity between the brand ethos of both organizations, which have achieved remarkable historical performance with innovation as common denominator.","length":316,"tagName":"p"},{"type":"image","alt":"From left to right: Roborock President, Quan Gang, and Real Madrid Director of Institutional Relations, Emilio Butragueño","displaySize":"","headline":null,"caption":"From left to right: Roborock President, Quan Gang, and Real Madrid Director of Institutional Relations, Emilio Butragueño","className":"","disableSlideshowImg":false,"size":{"original":{"width":1280,"height":720,"url":"https://...

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