Business
Beckett's Kicks Off Multi-Channel Dry January Campaign Across Retail, Subscription Services, and Influencer Partnerships
Award-winning non-alcoholic brand promotes mindful drinking through activations at Total Wine & More, Walmart.com, Amazon, Raising the Bar, Burden of Proof, and the cocktail recipe book Mystical MocktailsToronto, Ontario and Los Angeles, California--(Newsfile Corp. - January 6, 2026) - Beckett's Inc. (CSE: BKTS) (OTCQB: BKTSF), a fast-growing non-alcoholic beverage brand has launched a national Dry January initiative spanning major retail, subscription, and influencer channels. The month-long...
About this update from Beckett's Inc.
[{"type":"text","content":"Award-winning non-alcoholic brand promotes mindful drinking through activations at Total Wine & More, Walmart.com, Amazon, Raising the Bar, Burden of Proof, and the cocktail recipe book Mystical Mocktails","length":208,"tagName":"p","attribs":{"class":"nfSubHeading"},"className":""},{"type":"text","content":"Toronto, Ontario and Los Angeles, California--(Newsfile Corp. - January 6, 2026) - Beckett's Inc. (CSE: BKTS) (OTCQB: BKTSF), a fast-growing non-alcoholic beverage brand has launched a national Dry January initiative spanning major retail, subscription, and influencer channels. The month-long campaign includes featured promotions at Total Wine & More, Walmart.com, Amazon.com, national non-alcoholic subscription service Raising the Bar, Los Angeles bottle shop Burden of Proof, along with a feature in Mystical Mocktails, the upcoming cocktail recipe book by author and influencer Julia Halina Hadas.","length":616,"tagName":"p"},{"type":"text","content":"The campaign reflects growing consumer interest in mindful drinking in January and beyond, as more consumers seek premium non-alcoholic options. Backed by beverage industry veterans behind brands such as Cutwater, Golden Road, and Elysian Brewing, Beckett's brings that demand to life through premium non-alcoholic cocktails and spirits designed for bold flavour without the alcohol.","length":387,"tagName":"p"},{"type":"text","content":"Campaign Highlights","length":19,"tagName":"p"},{"type":"text","content":"National Retail Promotions","length":26,"tagName":"p"},{"type":"text","content":"Throughout January, Beckett's will offer promotions that may include product discounts, end-cap displays, and samplings at Total Wine & More, Walmart.com, Amazon.com, and select independent retailers such as Burden of Proof in Los Angeles. Featured products include the brand's award-winning non-alcoholic Cinnamon Whiskey (Gold Medal, Zero Proof Choice Awards) and Coconut Rum (Silver Medal, Zero Proof Choice Awards), along with its full line of non-alcoholic ready-to-drink canned cocktails.","length":506,"tagName":"p"},{"type":"text","content":""Beckett's has been a tremendous partner throughout our first year in business," said Obreanna McReynolds, co-founder of Burden of Proof. "Beckett's will be featured prominently in our store throughout...