Business
Beckett's CEO Issues Shareholder Letter and The Company Announces Board Change
Toronto, Ontario and Los Angeles, California--(Newsfile Corp. - January 27, 2026) - Beckett's Inc. (CSE: BKTS), a fast-growing non-alcoholic beverage brand shaking up the NA category, announces that Beckett's Chief Executive Officer, Larry Weintraub has issued a shareholder letter providing a recap on 2025 and an outlook for 2026. The Company also announces a change to its Board. Shareholder Letter from Larry Weintraub: Beckett's 2025 Recap and 2026 OutlookDear Shareholders,As I look back on...
About this update from Beckett's Inc.
[{"type":"text","content":"Toronto, Ontario and Los Angeles, California--(Newsfile Corp. - January 27, 2026) - Beckett's Inc. (CSE: BKTS), a fast-growing non-alcoholic beverage brand shaking up the NA category, announces that Beckett's Chief Executive Officer, Larry Weintraub has issued a shareholder letter providing a recap on 2025 and an outlook for 2026. The Company also announces a change to its Board.","length":395,"tagName":"p"},{"type":"text","content":"Shareholder Letter from Larry Weintraub: Beckett's 2025 Recap and 2026 Outlook","length":82,"tagName":"p"},{"type":"text","content":"Dear Shareholders,","length":18,"tagName":"p"},{"type":"text","content":"As I look back on 2025 and look ahead to 2026, I am very proud of what we accomplished and excited about what is to come for Beckett's. We are laser focused on building the best non-alcoholic adult cocktail brand and expanding our products' availability in the US and beyond. As Nielsen recently reported, the non-alcoholic category is now a $1B business in the U.S., and we are uniquely positioned to capitalize on consumers interested in balancing their alcohol intake with healthier options.","length":502,"tagName":"p"},{"type":"text","content":"What We Accomplished in 2025","length":28,"tagName":"p"},{"type":"text","content":"On the retail front, we maintained our #1 position for non-alcoholic canned cocktails at Total Wine & More and stayed in the top 5 overall in their entire non-alcoholic category. For Dry January, we did sampling campaigns at over 40 Total Wine stores across California, and the company told us sales were up 85% during that period. We proved what we suspected, when people taste our products, they buy them. It's that simple.","length":433,"tagName":"p"},{"type":"text","content":"Our eCommerce business crossed six figures in just 8 months, led by our Coconut Rum and Cinnamon Whiskey non-alcoholic spirits, with our Moscow Mule canned cocktail right behind them. We launched on Walmart.com in May and became their #1 non-alcoholic adult beverage brand. We also revamped our Amazon store and moved to their FBA (Fulfilled By Amazon) program, which has made a real difference in accessibility for customers.","length":426,"tagName":"p"},{"type":"text","content":"We introduced our non-alcoholic Margarita variety 8-pack for the summer months, and Total Wine or...