Business
BeautyHealth’s Hydrafacial Expands HFX Training Program to Paris and Singapore with Opening of Two New Experience Centers
HFX Locations Now Training Aestheticians in 13 Global Cities Expansion Marks Continued Investment in High-Growth EMEA and APAC Markets LONG BEACH,
About this update from Skinhealth Systems Inc.
[{"type":"text","content":"\nHFX Locations Now Training Aestheticians in 13 Global Cities\n\nExpansion Marks Continued Investment in High-Growth EMEA and APAC Markets\n\n LONG BEACH, Calif.--(BUSINESS WIRE)--\nThe Beauty Health Company (NASDAQ:SKIN), home to flagship brand Hydrafacial, today announced the opening of Hydrafacial Experience Centers in Paris and Singapore, expanding its premiere HFX training program for aestheticians now to 13 locations across 10 countries. The openings further solidify Hydrafacial’s growth ambitions for EMEA and APAC, as the company invests in its Hydrafacial Nation community globally.\n\nThe new Paris and Singapore Experience Centers, joined by the London location, will also internationally debut Syndeo, Hydrafacial’s next generation delivery system. The planned rollout of Syndeo more broadly in EMEA and APAC will take place in 2023, following a highly successful launch in the U.S.\n\n“We are thrilled to open Paris and Singapore Experience Center locations, further strengthening our presence in these top beauty and aesthetic markets. We see tremendous opportunity ahead in the APAC and EMEA regions, and this investment in the education and training of our providers, plus the much-anticipated introduction of Syndeo, will be instrumental to our international expansion over the long term,” said BeautyHealth President and CEO Andrew Stanleick.\n\nHydrafacial Experience Centers are home to HFX, Hydrafacial’s premier educational offering for aesthetic providers. Launched in 2018, HFX is a one-of-a-kind immersive educational experience designed to advance providers’ skills and client engagement techniques, helping them to grow their businesses through enhanced selling, social media and marketing capabilities.\n\n“Our Hydrafacial-trained providers are our most engaged and enthusiastic brand evangelists. HFX is a truly visionary training program, and we hear time and again from aestheticians about the transformational impact it has on their businesses and the pride they have in being part of the Hydrafacial Nation,” added Andrew.\n\nAfter attending an HFX training, aestheticians typically increase utilization of their Hydrafacial machines, with the average attendee showing double-digit growth in consumables orders and a purchase of a second system 50 percent more quickly.\n\nIn addition to provider education, Hydrafacial Experience ...