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BeautyHealth Launches Hydrafacial Tmall Store in China in First Direct to Consumer Commercial Play
Consumers can purchase Hydrafacial treatment packages directly from the brand and redeem them at select verified providers LONG BEACH, Calif.--(BUSINESS
About this update from Skinhealth Systems Inc.
[{"type":"text","content":"\nConsumers can purchase Hydrafacial treatment packages directly from the brand and redeem them at select verified providers\n\n\n LONG BEACH, Calif.--(BUSINESS WIRE)--\nThe Beauty Health Company (NASDAQ: SKIN), home to flagship brand Hydrafacial, today announced the launch of its first direct-to-consumer (DTC) sales channel on Chinese e-commerce platform Tmall, the world’s largest third-party online and mobile commerce platform.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20231030600797/en/BeautyHealth launches Hydrafacial Tmall store in China (Photo: Business Wire)\nOn the Hydrafacial Tmall store, consumers can select from multiple luxe skin health treatment packages and redeem their purchase with any of a list of verified local Hydrafacial providers.\n\n\n“Hydrafacial is a gold standard in China, where we continue to experience encouraging growth driven by strong provider and consumer interest for our brand and treatments,” said BeautyHealth President and Chief Executive Officer Andrew Stanleick. “With our new Hydrafacial Tmall store, we are educating beauty enthusiasts about our brand every day and making it even more accessible to book, buy, and gift Hydrafacial experiences. Not to mention, we are driving clients directly to providers, helping to build their businesses.”\n\n\nThe Hydrafacial Tmall store is the brand’s first direct-to-consumer e-commerce presence, extending its omni-channel sales approach that aims to reach consumers wherever they seek beauty and aesthetics experiences: in medical offices; medspas; hospitality locations, including hotels and gyms; in retail leaders like Sephora; and now, online.\n\n\nHydrafacial is one of the first aesthetics treatment offerings on Tmall, as consumer interest grows for products and treatments that boost skin health. Tmall has expanded its beauty offerings in recent years, contributing to the growth of beauty e-commerce in China overall.1\n\n\n“Hydrafacial has been a pioneer in every channel we have entered, finding and capturing new appetite from consumers every time. Our entry into e-commerce in China is no different and demonstrates our commitment to capturing the long-term opportunity in the region. Asia is a key growth market for our business,” added Mr. Stanleick.\n\n\nHydrafacial’s debut Tmall store is p...