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BeautyHealth Expands In-Store Hydrafacial Treatments to Sephora Australia
Hydrafacial now available in Sephora stores on three continents LONG BEACH, Calif.--(BUSINESS WIRE)-- The Beauty Health Company (NASDAQ: SKIN), home to
About this update from Skinhealth Systems Inc.
[{"type":"text","content":"\nHydrafacial now available in Sephora stores on three continents\n\n\n LONG BEACH, Calif.--(BUSINESS WIRE)--\nThe Beauty Health Company (NASDAQ: SKIN), home to flagship brand Hydrafacial, today announced it is expanding its partnership with Sephora to provide in-store Perk by Hydrafacial treatments at Sephora stores across Australia by the end of the year.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230824171584/en/Perk by Hydrafacial at Sephora (Photo: Business Wire)\nThe new locations build on Hydrafacial’s robust presence in more than 500 Sephora stores in North America, as well as its Store of the Future in Singapore, where Hydrafacial joined as a launch partner in 2022.\n\n\n“Our partnership with Sephora successfully brings together our category creating Hydrafacial brand with one of the retail pioneers at the forefront of elevated beauty experiences,” said BeautyHealth President and Chief Executive Officer Andrew Stanleick. “With our expansion in Australia, the Perk by Hydrafacial treatment will attract consumers into Sephora stores, introduce a new generation to the Hydrafacial brand, and deliver personalized in-store experiences that delight customers.”\n\n\nWith the latest expansion, consumers on three continents can receive in-store Perk by Hydrafacial treatments, a quickie Hydrafacial experience exclusive to Sephora. Perk exfoliates and hydrates, revealing smooth, glowy skin in minutes—perfect for makeup prep, monthly maintenance, or an instant pick-me-up.\n\n\nSephora General Manager for Australia and New Zealand Mark O’Keefe, stated, “Sephora is thrilled to be launching the Perk by Hydrafacial treatment in select stores in Australia. Providing a spa-grade treatment in-store ensures we are offering customers a hyper-personalized service and a retail experience where they are able to explore and learn across our extensive beauty offering.”\n\n\nPerk by Hydrafacial launched in 2020 as Sephora’s first paid skincare service in partnership with an external vendor. Since, the partnership has delivered impactful results for both companies. In-store Perk by Hydrafacial treatments drive foot traffic to Sephora brick and mortar locations, and Sephora reports higher average dollar sales from clients who receive the treatment.\n\n\nHydrafacial’s retail presence...