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The 2022 IDEA (Inclusivity, Diversity and Equity in Advertising) Competition from ICA and Bell Media is Now Open for Entries
The 2022 IDEA (Inclusivity, Diversity and Equity in Advertising) Competition from ICA and...
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[{"type":"text","content":"\n \n \n \n The 2022 IDEA (Inclusivity, Diversity and Equity in Advertising) Competition from ICA and Bell Media is Now Open for Entries\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n – Entries showcasing and celebrating diversity, and shining a light on this year's focus of LGBTQ+ communities, can enter to win\n \n $1 million\n \n of media inventory –\n \n \n \n \n TORONTO\n \n \n ,\n \n \n May 19, 2022\n \n \n /CNW/ - The 2022 IDEA (Inclusivity, Diversity and Equity in Advertising) competition from Institute of Canadian Agencies (ICA), in partnership with Bell Media, is calling on brands and agencies to enter for the chance to win\n \n $1 million\n \n worth of media inventory on Bell Media platforms. In the second year of the competition, national and international brands and their agencies are invited to submit ground-breaking work that celebrates diversity through advertising. This year's entries must shine a spotlight on the lived realities of\n \n Canada's\n \n LGBTQ+ communities.\n \n \n \n \n \n \n \n \n \n \"As a member of the LGBTQ+ community, I am excited to see what\n \n Canada's\n \n greatest creative minds can do to help us all feel truly seen in advertising,\" said\n \n Scott Knox\n \n , President & CEO of the ICA, and Founder of\n \n PrideAM\n \n . \"All too often LGBTQ+ people are seen as an accessory to the story, sometimes the comic punchline or best friend. I'm looking for work that showcases the fullness of our lived realities and the intersectionality of our experiences.\"\n \n \n \"Bell Media is a long-standing ally of the LGBTQ+ community, and this year's focus could not be more aligned with our company's values,\" said Brandon Moonrei, Director, DSP Partnerships & Client Strategy, Bell Media. \"After seeing the amazingly diverse and inclusive talent of Canadian brands and advertisers in last year's competition, we are excited to see and showcase the stories that this year's entries will bring.\"\n \n \n Creators of the winning entry will have access ...