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Kinesso Partners with Bell DSP for Access to Canada's Most Advanced Connected TV Audience Solution
Kinesso Partners with Bell DSP for Access to Canada's Most Advanced Connected TV Audience Solutio...
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[{"type":"text","content":"\n \n \n \n Kinesso Partners with Bell DSP for Access to Canada's Most Advanced Connected TV Audience Solution\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n – Bell Media signs Kinesso as first client to utilize its new Connected TV audience solution –\n \n – Advertisers can now target all Canadian Connected TV audiences by household demographics and interests –\n \n \n Key Tags:\n \n @BellMediaPR\n \n ,\n \n @TheLede_CA\n \n \n \n To tweet this release:\n \n https://thelede.ca/jH8h2G\n \n \n \n \n \n TORONTO\n \n \n ,\n \n \n May 8, 2023\n \n \n /CNW/ - Bell Media announced today that\n \n Kinesso\n \n , the marketing engine of global marketing provider Interpublic Group (IPG), is the first client to harness the power of Bell Media's Connected TV audience solution to further target Canadians. Available exclusively through Bell DSP, Bell Media offers\n \n Canada's\n \n most advanced Connected TV audience solution, which leverages Bell's proprietary audience segments.\n \n \n \"As a technology-enabler with seamless data-driven solutions for leading global brands, we are thrilled to be partnering with Kinesso,\" said\n \n Perry MacDonald\n \n , VP, Advertising Sales, Partnerships at Bell Media. \"At Bell Media, we are committed to equipping Canadian advertisers with the latest technologies and insights to meet their business needs. While Connected TV is a fast growing platform in\n \n Canada\n \n , the ability to target this increasing audience remains limited. With this launch, Bell DSP adds another layer of sophistication to our suite of marketing solutions, while putting the needs of our clients first.\"\n \n \n \"We are excited to partner with Bell Media and utilize their Connected TV data for better overall audience targeting across the Bell ecosystem,\" said\n \n Christy MacLeod\n \n , EVP, Data and Tech at IPG Kinesso Canada. \"Bell DSP's precise targeting capabilities, combined with Bell's exclusive audience data, offer us another powerful data set to drive ...