Business
Bell Marketing Platform Partners with The Trade Desk for Seamless Access to Premium Marketing Solutions
Bell Marketing Platform Partners with The Trade Desk for Seamless Access to Premium Marketing Sol...
About this update from Bce Inc.
[{"type":"text","content":"\n\n\n\n Bell Marketing Platform Partners with The Trade Desk for Seamless Access to Premium Marketing Solutions\n \n\n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prnsbbb1{\nBORDER-BOTTOM:black 1pt\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n.prnsblb1{\nBORDER-LEFT:black 1pt\n}\n.prnsbtb1{\nBORDER-TOP:black 1pt\n}\n.prnpr2{\nPADDING-RIGHT:0.17em\n}\n.prnbcc{\nBORDER-COLLAPSE: COLLAPSE\n}\n.prnrbrb1{\nBORDER-RIGHT:black 1pt\n}\n.prnpl2{\nPADDING-LEFT:0.17em\n}\n.prnml4{\nMARGIN-TOP:0em; MARGIN-RIGHT:0em; MARGIN-BOTTOM:0em; MARGIN-LEFT:0.33em !IMPORTANT\n}\n \n\n\n\n\n\n Canada NewsWire\n \n\n\n\n – The Bell Marketing Platform has been integrated into The Trade Desk, providing advertisers with seamless access to premium capabilities and greater addressability with Unified ID 2.0 –\n \n – Advertisers now have access to near real-time data on more than 22 million connections across more than 8 million Canadian households –\n \n\n\n Key Tags:\n \n\n\n @BellMediaPR\n \n\n\n ,\n \n\n\n @TheLede_CA\n \n\n\n\n\n\n TORONTO\n \n\n ,\n \n\n June 5, 2025\n \n\n /CNW/ - Bell Media and The Trade Desk announced today that key tools from the\n \n Bell Marketing Platform (BMP)\n \n are now integrated into The Trade Desk's Kokai platform. The integration provides advertisers with seamless access to Bell's premium first-party data, custom audience-building capabilities, and, in the future, advanced measurement and analytics solutions.\n \n\n \"With this integration, we're making it easier than ever for advertisers to activate Bell's first-party data where they already buy media,\" said\n \n Matt McGowan\n \n , SVP, Business Solutions at Bell Media. \"It's a major step forward in delivering smarter, more effective advertising across every screen.\"\n \n\n Fueled by Bell Audience Manager's near real-time data tracking, the integration on The Trade Desk makes it easier for advertisers to leverage BMP tools and intelligence to optimize their campaigns. With more than 22 million customer connections across more than 8 million Canadian households, clients gain instant access to a...