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Swickard Expands Local Footprint with BMW Portland Acquisition

PORTLAND, Ore., September 24, 2025--Jeff Swickard, CEO of Swickard Auto Group, announced he purchased BMW Portland yesterday from Lithia Motors. The transaction includes both the high-value franchise and its real estate, reaffirming Swickard’s commitment to Portland when others are leaving the city.

articleBayerische Motoren Werke AgSeptember 24, 20252/company/bayerische-motoren-werke-ag/news/swickard-expands-local-footprint-with-bmw-portland-acquisition
Swickard Expands Local Footprint with BMW Portland Acquisition

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Swickard Auto GroupJeff SwickardBMWPORTLANDSwickardPortland