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Spark Reply and Concept Reply Promote CO₂-optimised Charging Together With BMW
TURIN, Italy, December 11, 2025--Spark Reply, specialists in design and user experience, and Concept Reply, IoT and AI technology experts within the Reply Group, have developed a smart app for the BMW group as part of a research project that actively encourages electric vehicle drivers to adopt low-carbon charging habits. The "COOL" feature within the BMW Prototyping App "360° Mobility" analyses the current electricity mix and shows users in real time when it is at its cleanest. Playful interact
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[{"type":"image","alt":"In a post pilot survey, 73 per cent of participants stated that they were willing to make an extra effort to charge with reduced CO₂ emissions, such as by setting a charging window in their app. This proves that 'COOL' can measurably reduce the carbon footprint of everyday electric driving.","displaySize":"","headline":null,"caption":"In a post pilot survey, 73 per cent of participants stated that they were willing to make an extra effort to charge with reduced CO₂ emissions, such as by setting a charging window in their app. This proves that 'COOL' can measurably reduce the carbon footprint of everyday electric driving.","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":251,"url":"https://media.zenfs.com/en/business-wire.com/76c92d51e21f1136856d4d3caa821431"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/aqxUeMw0r64VNahD7Txbsg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTUwMjtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/76c92d51e21f1136856d4d3caa821431","width":480,"height":251}},"lazy":false},{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":251,"url":"https://media.zenfs.com/en/business-wire.com/0fae61613631c17c40fe0e0f98ffb2f1"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/gg1wWAZH7juvx7TUfOe2Bw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTUwMjtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/0fae61613631c17c40fe0e0f98ffb2f1","width":480,"height":251}}},{"type":"text","content":"TURIN, Italy, December 11, 2025--(BUSINESS WIRE)--Spark Reply, specialists in design and user experience, and Concept Reply, IoT and AI technology experts within the Reply Group, have developed a smart app for the BMW group as part of a research project that actively encourages electric vehicle drivers to adopt low-carbon charging habits. The "COOL" feature within the BMW Prototyping App "360° Mobility" analyses the current electricity mix and shows users in real time when it is at its cleanest. Playful interactions and personalised AI-generated images further motivate drivers to make more sustainable choices.","length":637,"tagName":"p"},{"type":"text","content":"Electric mobility is a key part of climate-friendly transport. However, the env...