Health
Bayer Teams Up with Former Professional Quarterback Tony Romo on ‘Highlights REAL’ Campaign
WHIPPANY, N.J., January 29, 2026--Bayer Teams Up with Former Professional Quarterback Tony Romo on ‘Highlights REAL’ Campaign
About this update from Bayer Ag
[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":400,"url":"https://media.zenfs.com/en/business-wire.com/e5039ff6b2a6da0dd3394090b3eb1272"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/bJpd4_aTxUJnzWx.ytfCCg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTcwNTtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/e5039ff6b2a6da0dd3394090b3eb1272","width":400,"height":400}},"lazy":false},{"type":"list","items":[{"val":[{"type":"text","content":"‘Highlights REAL’ aims to spark vital conversations about advanced prostate cancer and educate about the importance of treatment management","length":139,"tagName":"p","attribs":{}}]}],"tagName":"ul","bulletedList":true,"length":139,"olType":false},{"type":"text","content":"WHIPPANY, N.J., January 29, 2026--(BUSINESS WIRE)--Today Bayer announced it has teamed up with former professional quarterback, Tony Romo, on ‘Highlights REAL,’ a campaign celebrating everyday moments. Tony is joined by his father Ramiro, who has personally faced prostate cancer, to provide play-by-play commentary, not on football, but of advanced prostate cancer patients and their caregivers, fostering a deeper appreciation for everyday moments, both big and small.","length":470,"tagName":"p"},{"type":"text","content":"This campaign also aims to ignite vital conversations about prostate cancer, the leading cancer diagnosis among men, by empowering patients and their families to take an active role in their health.1 It underscores the importance of patients and caregivers having a game plan in place when discussing management strategies and treatment options, like NUBEQA®, with their doctor. NUBEQA is indicated in the U.S. for the treatment of adult patients with metastatic castration-sensitive prostate cancer (mCSPC), both with and without docetaxel, and for the treatment of adult patients with non-metastatic castration-resistant prostate cancer (nmCRPC).2","length":649,"tagName":"p"},{"type":"text","content":""Partnering with Bayer has allowed me to step off the football field and engage in some of the most meaningful work of my career – spotlighting the everyday experiences of some patients with advanced prostate cancer," said Tony Romo. "I hope this campaign inspires others to appreciate the small, meaningful mom...