Business
Baristas to Begin Television Commercials Supporting Sales of White Coffee Keurig 2.0 Single Serve Cups
Baristas to Begin Television Commercials Supporting Sales of White Coffee Keurig 2.0 Single Serve Cups.
About this update from Baristas Coffee Company Inc.
[{"type":"text","content":"\n \n \n Baristas to Begin Television Commercials Supporting Sales of White Coffee Keurig 2.0 Single Serve Cups\n \n \nBaristas to Begin Television Commercials Supporting Sales of White Coffee Keurig 2.0 Single Serve Cups\n \n SEATTLE, WA--(Marketwired - Feb 3, 2016) - Baristas Coffee Company, Inc. (OTCQB: BCCI), \"Seattle's World Famous Costume Coffee\" announced today that it has begun producing a series of Television Commercials introducing the public to the Baristas White Coffee single serve cups compatible with the Keurig® 2.0 K-Cup® Brewing System. The Commercials will air in support of both retail and online sales as the product is rolled out. Production of the commercials has begun and will educate consumers about this unique and very rare product. The commercials will be shown in core distribution markets on top consumer television networks including The Food Network, The Cooking Channel, CNN Headline, CNBC, MTV, and ESPN Networks among others.\n White Coffee is a rarity and is developed using a slow and low heat roast that preserves a much higher caffeine level than a traditional roast. Because the beans have been under-roasted, white coffee has a lighter taste than traditional coffee and is described as both neutral and nutty. Both Baristas White Coffee and Espresso Roast Single Serve Cups are available and utilize Baristas award winning five bean variety of pure Arabica beans that have been hand selected and individually roasted to touch all seven parts of the taste experience in the perfect combination.\n Baristas sold out its initial product run of white coffee in the first day it was introduced and then sold out on Amazon on the first day as well where it is the only product of its type available. It has also been approved to export to Mexico the only White Coffee single serve cups compatible with the Keurig® K-Cup® Brewing System 2.0 available anywhere in Mexico.\n Barry Henthorn, CEO, stated: \"Television is an important media reaching consumers directly in their homes. Baristas will be supporting our retail partners by running ads both locally and on National platforms. The attention that white coffee is attracting and the repeat purchases from a growing loyal customer base support our decision to dramatically ramp up our marketing efforts beginning with Television.\"\n About ...