Business
Baristas Letter to Shareholders From The Directors - New Direction
Baristas Letter to Shareholders From The Directors - New Direction.
About this update from Baristas Coffee Company Inc.
[{"type":"text","content":"\n \n \n Baristas Letter to Shareholders From The Directors - New Direction\n \n \nBaristas Letter to Shareholders From The Directors - New Direction\n \n SEATTLE, WA--(Marketwired - May 24, 2017) - Baristas Coffee Company (OTCQB: BCCI) \n It is with immense pride and enthusiasm that we are able to inform you of recent developments with Baristas Coffee Company. Over the past years, Baristas has had tremendous success in establishing the Baristas Brand amongst the best-known Coffee brands in America. This was accomplished initially by differentiating the Baristas brand as a fun classy costume themed drive through serving only the finest quality products. Regardless of our additional appeal, Baristas has and always will be primarily about the coffee.\n This special blend of quality and service allowed us to receive consistent and widespread publicity in most major forms of media. From national and local television, radio, newspapers, features in national magazines, and social media trending, to our special feature \"Grounded in Seattle\" reality television show that aired on WE tv. Baristas has become established as a known Brand. It is the strength of the Baristas Brand and its reputation for uncompromising quality that is most valuable and will continue to be at the forefront of our newly committed focus as we move forward.\n Baristas pioneered and quickly became the best known \"Costume Themed\" drive-thru coffee retail locations (though as we were often mistakenly categorized as \"Bikini Coffee\") nationwide. Baristas quickly became a nationally known entity opening locations in 9 states, spreading our special blend of coffee and service, and becoming the largest and fastest growing company of its kind. That being said as the trend rose and subsided it became increasingly difficult to manage numerous locations across the country and so the decision was made to stop expanding retail locations and to wind down retail operations. The focus on the wholesale side of the business, selling unique, one-of-a-kind products through Amazon.com, Overstock.com, and other outlets nearly eliminated top heavy costs and liabilities associated with numerous employees in multiple states. We are proud to say that we have now successfully sold, shut down, or made agreements to sell all our retail drive through locations, so we c...