Business
Baristas Expands Marketing During NFL London Game, Live from Wembley Stadium, Between the Eagles and the Jaguars, Introducing its White Coffee During Only NFL Game in Timeslot This Sunday
Baristas Expands Marketing During NFL London Game, Live from Wembley Stadium, Between the Eagles and the Jaguars, Introducing its White Coffee During Only NFL Game in Timeslot This Sunday.
About this update from Baristas Coffee Company Inc.
[{"type":"text","content":"\nSEATTLE, WA, Oct. 26, 2018 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE – Baristas Coffee Company, Inc. (OTCPK: BCCI), Baristas White Coffee, fulfilled by Amazon, will be seen live in a featured spot during the NFL London Game on October 27, 2018 between the Philadelphia Eagles and the Jacksonville Jaguars held at Wembley Stadium. The game is part of the NFL International Series and is broadcast on the NFL Network. It will also be shown during the post-game coverage. \n Games in the United Kingdom are broadcast by the BBC and Sky Sports either live on BBC 2 or online via the BBC Sports website and interactive TV and on Sky. On radio the games are broadcast by BBC Radio 5 Live Sports Extra, with Arlo White commentating. In the US, the Baristas Spot will be able to be seen nationally by all viewing households of the 13 million subscribers of the Dish Network satellite system, on the NFL Network, and on other digital platforms.  White Coffee is a rarity and is developed using a slow and low heat roast that preserves a much higher caffeine level than a traditional roast. Because the beans have been under-roasted, white coffee has a lighter taste than traditional coffee and is described as both neutral and nutty. Baristas has partnered with Amazon Prime in a national promotion encouraging consumers to “Try White Coffee”. Baristas promotion directs consumers to a special link www.trywhitecoffee.com, which gives the consumers the ability to get two boxes of Baristas White Coffee single serve Keurig 2.0 compatible cups shipped to their home or business for no charge, fulfilled by Amazon Prime.  Barry Henthorn, CEO, stated: “Baristas has had very strong success with our recent NFL promotions and we are very excited about our white coffee being seen by viewers of the NFL London Game. There is something very unique about the games in Wembley Stadium and our white coffee is different than any other coffee in existence making this a special matchup.”  The “Kick It” spot featuring Megs McLean, founder of the “Crunge” music genre (a combination of Country, Rock, and Grunge), has been a proven success for Baristas, having been seen kicking off the opening Monday and Thursday Night Football games, on the MLB N...