Business
Baristas Coffee Confirms It is in Talks with Cannabis Beverage Companies to Build Infused Coffee Offering
Baristas Coffee Confirms It is in Talks with Cannabis Beverage Companies to Build Infused Coffee Offering.
About this update from Baristas Coffee Company Inc.
[{"type":"text","content":"\nSeattle, Oct. 31, 2018 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- Baristas Coffee Company, Inc. (OTCPK:BCCI): Baristas has confirmed that it is in talks with a select number of legal cannabis companies exploring the potential of including marijuana derivatives as part of its new “EnrichaRoast” brand of functional beverages based on coffee.   \n Barry Henthorn CEO stated: “We have been inundated with inquires for distribution, manufacturing, and other business opportunities surrounding our new “EnrichaRoast” infused coffee beverages. In order to provide clarity, we are confirming that we are in fact in discussions with a few companies that have ventured into the legal cannabis coffee space. Baristas is in discussions with these companies as to the possibility of using cannabis derivatives such as CBD, or others, in states where they are legal. As to exactly which Company we will move forward with, where, and on what basis, if at all, is part of the discussions.”  Baristas Coffee has created a new line of infused coffee called Baristas “EnrichaRoast” that promotes healthy living. The new blends are infused with substances that promote weight loss, vitality, sensuality, and recovery from hangovers as well as potentially other health benefits. Some other potential benefits may or may not include the slowing of cancer cells, prevention of Alzheimer's, treatment of Glaucoma, relief from Arthritis, decreased Anxiety, and reportedly other healthy effects. Baristas Coffee began a multi-tiered media push to propel consumer and market awareness rollout of the first of its recently announced new functional beverage products and distribution channels. Most recently, Baristas white coffee was featured during the NFL London Game. Baristas products have also been advertised or featured nationally during NFL broadcasts such as Monday Night Football and Thursday Night Football, and on the MLB Network during playoff times among other multimedia outlets. Now that the new “EnrichaRoast” products will be rolling out, they will be advertised as well alongside the White Coffee ads where they are appropriate and cleared to advertise. Baristas has partnered with Amazon Prime in a national promotion encouraging consumers to “Try White Coffee”. Baristas began the new prom...