Business
Baristas Begins Marketing of White Coffee after Completing Largest Production Run Solidifying Sufficient Supply Ongoing
Baristas Begins Marketing of White Coffee after Completing Largest Production Run Solidifying Sufficient Supply Ongoing.
About this update from Baristas Coffee Company Inc.
[{"type":"text","content":"SEATTLE, WA / ACCESSWIRE / February 26, 2020 / Baristas Coffee Company, Inc. (OTCPK:BCCI) Baristas Coffee has begun a multi-tiered media marketing push specifically focused on Baristas White Coffee and overall market awareness.This marketing push is a result of Baristas recently completing its largest production run with its co-packing supply partner along with smaller yet quicker production runs that have been completed utilizing Baristas in-house production line.The advertising launch, which began today with digital exposure, is also planned to include television, radio, print, and new media. Initially, ads and promotions will direct consumers to www.trywhitecoffee.com or to purchase directly from Amazon at https://www.amazon.com/Baristas-Coffee-Single-Keurig-Compatible/dp/B01AO9JAHA/ref=sr_1_2?keywords=baristas+white+coffee&qid=1582641786&sr=8-2 and will leverage data from past media efforts to maximize the return from the exposure.Barry Henthorn CEO stated: "We are confident that with our expanded allocation of production capabilities with our co-packer combined with our in-house production capabilities that we will be able to meet the inventory demands that are being driven by our latest marketing push. In the past, Baristas has been very successful in converting marketing into sales and has refined its messaging to create a low customer acquisition cost. Too often, this has translated into greater than expected orders with which we have struggled to maintain inventory. With both our largest production run to date now completed with our co-packing partner and our in house production capabilities, we believe that we will be able to quickly meet the demands created by our marketing push that began this morning."Those who have followed the progress at Baristas are aware of the commitment Baristas has made in the past, creating a steady supply of news and information highlighting Baristas products, the progress the Company is making on increasing revenues, and expanding its' market share. The Company has also engaged in a renewed focus on informing investors of our weekly progress through media news coverage, financial insight messaging, expanded PR opportunities, creating awareness, and diversifying the Baristas investor and customer base.The media buys, and other cutting edge marketing are made possible ...