Business
BMO Boldly Reimagines Loyalty with Launch of Blue Rewards
BMO today unveiled Blue Rewards, a bold transformation of the iconic AIR MILES program, designed to deliver a rewarding, seamless and personalized loyalty experience for all Canadians. Launching in summer 2026, the AIR MILES program will transition to Blue Rewards, which will continue to be run by a subsidiary of BMO, and will offer greater flexibility, enriched benefits, expanded partnerships, and a new streamlined digital experience empowering millions of members with innovative ways to earn,
About this update from Bank Of Montreal
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