Business
New BofA Rewards™ Program to Reach Millions More Clients with Expanded Benefits
Bank of America today announced plans to launch BofA Rewards, a no fee loyalty program designed to reward and recognize clients for their full relationship across their Bank of America banking and Merrill investing accounts. Starting May 27, millions of clients can enroll in the new program to unlock benefits on eligible credit cards, cash back deals, banking services, curated experiences and more. BofA Rewards members can benefit from $150 to $4,000 in annual value based on their membership tie
About this update from Bank Of America Corporation
[{"type":"text","content":"No Fee Loyalty Program1 Available to Any Client with a Personal Checking AccountMore Than 30 Million Clients Newly Qualify for Personalized Rewards","length":148,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK, Feb. 18, 2026 /PRNewswire/ -- Bank of America today announced plans to launch BofA Rewards, a no fee loyalty program designed to reward and recognize clients for their full relationship across their Bank of America banking and Merrill investing accounts. Starting May 27, millions of clients can enroll in the new program to unlock benefits on eligible credit cards, cash back deals, banking services, curated experiences and more. BofA Rewards members can benefit from $150 to $4,000 in annual value based on their membership tier and program engagement.","length":565,"tagName":"p"},{"type":"text","content":""BofA Rewards ensures every client, no matter where they are in their financial journey, can experience meaningful benefits and feel valued for their relationship with us," said Mary Hines Droesch, Head of Consumer and Small Business Products & Analytics at Bank of America. "Clients want loyalty programs that offer the flexibility to choose benefits that reward their ambitions. BofA Rewards delivers differentiated value that evolves with clients' goals."","length":486,"tagName":"p"},{"type":"text","content":"Rewards Available to Millions More ClientsThrough the expansion of the company's industry-leading loyalty program, all clients with an active Bank of America personal checking account can join BofA Rewards with no minimum balance. This includes more than 30 million existing clients now newly eligible for the program. BofA Rewards features four tiers based on a client's three-month average account balance across their qualifying2 Bank of America banking and Merrill investing accounts:","length":497,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Member tier: <$30,000","length":24,"tagName":"p"}]},{"val":[{"type":"text","content":"Preferred Plus tier: $30,000 to <$100,000","length":44,"tagName":"p"}]},{"val":[{"type":"text","content":"Preferred Honors tier: $100,000 to <$1 million","length":49,"tagName":"p"}]},{"val":[{"type":"text","content":"Premier tier: $1 million+","length":25,"tagName":"p"}]}],"tagName":"ul","bulletedList":true,"le...